{"id":95579,"date":"2026-08-26T16:40:28","date_gmt":"2026-08-26T08:40:28","guid":{"rendered":"https:\/\/www.wsisp.com\/helps\/95579.html"},"modified":"2026-08-26T16:40:28","modified_gmt":"2026-08-26T08:40:28","slug":"%e5%86%85%e9%93%be%e4%bc%98%e5%8c%96%e5%ae%9e%e6%88%98%e6%95%99%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/www.wsisp.com\/helps\/95579.html","title":{"rendered":"\u5185\u94fe\u4f18\u5316\u5b9e\u6218\u6559\u7a0b"},"content":{"rendered":"
\n

\u5185\u94fe\u4f18\u5316\u5b9e\u6218\u6559\u7a0b：\u6743\u91cd\u6d41\u52a8\u3001\u951a\u6587\u672c\u7b56\u7565\u4e0e\u6279\u91cf\u5ba1\u8ba1\u811a\u672c<\/h2>\n

\u4e00\u3001\u5185\u94fe\u7684\u672c\u8d28：\u4f60\u7ad9\u5185\u7684\u6743\u91cd\u5206\u914d\u5668<\/h3>\n

\u5916\u94fe\u51b3\u5b9a\u4f60\u80fd\u62ff\u5230\u591a\u5c11\u6743\u91cd，\u5185\u94fe\u51b3\u5b9a\u8fd9\u4e9b\u6743\u91cd\u6d41\u5230\u54ea\u4e2a\u9875\u9762\u3002Google \u9760\u94fe\u63a5\u5173\u7cfb\u7406\u89e3\u9875\u9762\u91cd\u8981\u6027\u548c\u76f8\u5173\u6027，\u5185\u94fe\u7ed3\u6784\u6df7\u4e71，\u7b49\u4e8e\u6743\u91cd\u4e71\u6d12\u3002<\/p>\n\n\u94fe\u63a5\u7c7b\u578b\u4f5c\u7528\u9002\u7528\u573a\u666f<\/tr>\n\n\n\n\n\n
\u5bfc\u822a\u94fe\u63a5<\/td>\n\u5efa\u7acb\u7ad9\u70b9\u9aa8\u67b6，\u5206\u914d\u7a33\u5b9a\u6743\u91cd<\/td>\n\u4e3b\u5bfc\u822a\u3001\u9875\u811a\u3001\u9762\u5305\u5c51<\/td>\n<\/tr>\n
\u4e0a\u4e0b\u6587\u94fe\u63a5<\/td>\n\u4f20\u9012\u76f8\u5173\u6027\u4e0e\u4e3b\u9898\u4fe1\u53f7<\/td>\n\u6b63\u6587\u4e2d\u81ea\u7136\u63d0\u53ca\u7684\u76f8\u5173\u6587\u7ae0<\/td>\n<\/tr>\n
\u76f8\u5173\u6587\u7ae0\u6a21\u5757<\/td>\n\u63d0\u5347\u9875\u9762\u9ecf\u6027\u4e0e\u6293\u53d6\u6df1\u5ea6<\/td>\n\u6587\u7ae0\u5e95\u90e8\u63a8\u8350\u3001\u70ed\u95e8\u9605\u8bfb<\/td>\n<\/tr>\n
\u9762\u5305\u5c51<\/td>\n\u660e\u786e\u5c42\u7ea7\u4e0e\u5f52\u5c5e<\/td>\n\u5168\u7ad9\u9875\u9762\u901a\u7528<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u6838\u5fc3\u539f\u5219\u53ea\u6709\u4e00\u6761：\u8ba9\u6bcf\u4e2a\u9875\u9762\u81f3\u5c11\u88ab\u4e00\u6761\u6b63\u6587\u5185\u94fe\u6307\u5411，\u8d8a\u91cd\u8981\u7684\u9875\u9762，\u88ab\u6307\u5411\u7684\u4e0a\u4e0b\u6587\u94fe\u63a5\u8d8a\u591a\u3002<\/p>\n

\u4e8c\u3001\u951a\u6587\u672c\u7b56\u7565：\u522b\u628a\u4fe1\u53f7\u5199\u6210\u566a\u97f3<\/h3>\n\n\u951a\u6587\u672c\u7c7b\u578b\u793a\u4f8b\u4f7f\u7528\u9891\u7387<\/tr>\n\n\n\n\n\n
\u7cbe\u786e\u5339\u914d<\/td>\n\u300c\u8c37\u6b4cSEO\u6392\u9519\u300d<\/td>\n\u5c11\u91cf，\u7528\u4e8e\u76ee\u6807\u5173\u952e\u8bcd<\/td>\n<\/tr>\n
\u90e8\u5206\u5339\u914d<\/td>\n\u300cGSC \u6392\u9664\u9879\u6392\u9519\u5b9e\u5f55\u300d<\/td>\n\u4e3b\u529b，\u5360\u5927\u591a\u6570<\/td>\n<\/tr>\n
\u54c1\u724c\/\u88f8\u94fe\u63a5<\/td>\nyourdomain.com<\/td>\n\u9002\u91cf<\/td>\n<\/tr>\n
\u901a\u7528\u8bcd<\/td>\n\u300c\u70b9\u51fb\u8fd9\u91cc\u300d\u300c\u8fd9\u7bc7\u6587\u7ae0\u300d<\/td>\n\u5c3d\u91cf\u5c11\u7528<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u8e29\u5751\u4e00：\u7ad9\u5185\u951a\u6587\u672c\u5168\u90e8\u7528\u7cbe\u786e\u5339\u914d\u5173\u952e\u8bcd，Google \u4f1a\u5224\u5b9a\u94fe\u63a5\u64cd\u7eb5，\u6574\u7ad9\u4fe1\u4efb\u5ea6\u53d7\u635f\u3002\u81ea\u7136\u6bd4\u4f8b\u662f\u90e8\u5206\u5339\u914d\u4e3a\u4e3b\u3001\u7cbe\u786e\u5339\u914d\u70b9\u7f00\u3002 \u8e29\u5751\u4e8c：\u4e00\u4e2a\u9875\u9762\u91cc\u591a\u4e2a\u94fe\u63a5\u6307\u5411\u540c\u4e00\u4e2a\u76ee\u6807，\u53ea\u6709\u7b2c\u4e00\u4e2a\u94fe\u63a5\u4f20\u9012\u6743\u91cd，\u5176\u4f59\u5168\u90e8\u6d6a\u8d39\u3002\u540c\u6bb5\u6b63\u6587\u5185\u53ea\u4fdd\u7559\u4e00\u6761\u76ee\u6807\u94fe\u63a5\u3002<\/p>\n

\u4e09\u3001\u9644\u8d60\u811a\u672c：\u5168\u7ad9\u5185\u94fe\u6279\u91cf\u5ba1\u8ba1<\/h3>\n

\u7528 Python + BeautifulSoup \u6293\u53d6\u5168\u7ad9\u9875\u9762，\u7edf\u8ba1\u6bcf\u4e2a\u9875\u9762\u88ab\u591a\u5c11\u5185\u94fe\u6307\u5411：<\/p>\n

import<\/span> requests
\nfrom<\/span> bs4 import<\/span> BeautifulSoup
\nfrom<\/span> urllib.<\/span>parse import<\/span> urljoin,<\/span> urlparse
\nfrom<\/span> collections import<\/span> Counter<\/p>\n

domain =<\/span> "https:\/\/yourdomain.com"<\/span>
\nstart_urls =<\/span> [<\/span>"https:\/\/yourdomain.com\/sitemap.xml"<\/span>]<\/span>
\ninternal_links =<\/span> Counter(<\/span>)<\/span><\/p>\n

def<\/span> fetch<\/span>(<\/span>url)<\/span>:<\/span>
\n try<\/span>:<\/span>
\n r =<\/span> requests.<\/span>get(<\/span>url,<\/span> headers=<\/span>{<\/span>"User-Agent"<\/span>:<\/span> "Mozilla\/5.0"<\/span>}<\/span>,<\/span> timeout=<\/span>15<\/span>)<\/span>
\n return<\/span> r.<\/span>text if<\/span> r.<\/span>status_code ==<\/span> 200<\/span> else<\/span> ""<\/span>
\n except<\/span> Exception:<\/span>
\n return<\/span> ""<\/span><\/p>\n

def<\/span> extract_links<\/span>(<\/span>html,<\/span> base)<\/span>:<\/span>
\n soup =<\/span> BeautifulSoup(<\/span>html,<\/span> "html.parser"<\/span>)<\/span>
\n links =<\/span> [<\/span>]<\/span>
\n for<\/span> a in<\/span> soup.<\/span>find_all(<\/span>"a"<\/span>,<\/span> href=<\/span>True<\/span>)<\/span>:<\/span>
\n u =<\/span> urljoin(<\/span>base,<\/span> a[<\/span>"href"<\/span>]<\/span>)<\/span>
\n if<\/span> urlparse(<\/span>u)<\/span>.<\/span>netloc ==<\/span> urlparse(<\/span>domain)<\/span>.<\/span>netloc:<\/span>
\n links.<\/span>append(<\/span>u.<\/span>split(<\/span>"#"<\/span>)<\/span>[<\/span>0<\/span>]<\/span>)<\/span>
\n return<\/span> links<\/p>\n

for<\/span> sitemap in<\/span> start_urls:<\/span>
\n xml =<\/span> fetch(<\/span>sitemap)<\/span>
\n soup =<\/span> BeautifulSoup(<\/span>xml,<\/span> "xml"<\/span>)<\/span>
\n for<\/span> loc in<\/span> soup.<\/span>find_all(<\/span>"loc"<\/span>)<\/span>:<\/span>
\n page =<\/span> loc.<\/span>text.<\/span>strip(<\/span>)<\/span>
\n for<\/span> link in<\/span> extract_links(<\/span>fetch(<\/span>page)<\/span>,<\/span> page)<\/span>:<\/span>
\n internal_links[<\/span>link]<\/span> +=<\/span> 1<\/span><\/p>\n

for<\/span> url,<\/span> cnt in<\/span> internal_links.<\/span>most_common(<\/span>50<\/span>)<\/span>:<\/span>
\n print<\/span>(<\/span>f"<\/span>{<\/span>cnt}<\/span><\/span>\\\\t<\/span>{<\/span>url}<\/span><\/span>"<\/span><\/span>)<\/span><\/p>\n

\u8fd0\u884c\u524d\u5148 pip install requests beautifulsoup4\u3002\u8f93\u51fa\u91cc\u88ab\u6307\u5411\u6b21\u6570\u4e3a 0 \u6216 1 \u7684\u9875\u9762，\u5c31\u662f\u6743\u91cd\u5b64\u5c9b，\u4f18\u5148\u8865\u5185\u94fe\u3002<\/p>\n

\u56db\u3001\u9644\u8d60\u811a\u672c：\u627e\u51fa\u5b64\u5c9b\u9875\u9762（Orphan Pages）<\/h3>\n

\u53ea\u5b58\u5728\u4e8e sitemap\u3001\u6ca1\u6709\u4efb\u4f55\u5185\u94fe\u6307\u5411\u7684\u9875\u9762，Google \u53d1\u73b0\u548c\u6536\u5f55\u90fd\u4f1a\u6162\u534a\u62cd：<\/p>\n

sitemap_urls =<\/span> set<\/span>(<\/span>)<\/span>
\ncrawled =<\/span> set<\/span>(<\/span>)<\/span>
\n# sitemap_urls \u4ece\u4e0a\u4e00\u6bb5\u811a\u672c\u7684 sitemap \u89e3\u6790\u7ed3\u679c\u53d6<\/span>
\n# crawled \u4e3a\u6240\u6709\u9875\u9762\u5b9e\u9645\u63d0\u53d6\u5230\u7684\u5185\u94fe\u76ee\u6807\u96c6\u5408<\/span>
\norphans =<\/span> sitemap_urls –<\/span> crawled
\nfor<\/span> u in<\/span> sorted<\/span>(<\/span>orphans)<\/span>:<\/span>
\n print<\/span>(<\/span>"\u5b64\u513f\u9875\u9762:"<\/span>,<\/span> u)<\/span><\/p>\n

\u6b63\u5e38\u7ad9\u70b9\u5b64\u513f\u9875\u5360\u6bd4\u5e94\u4f4e\u4e8e 5%，\u8d85\u8fc7 10% \u8bf4\u660e\u5185\u5bb9\u67b6\u6784\u5931\u63a7\u3002<\/p>\n

\u4e94\u3001\u5b9e\u64cd：\u4e09\u79cd\u9ad8\u9891\u573a\u666f\u7684\u5185\u94fe\u6253\u6cd5<\/h3>\n

1. \u65b0\u6587\u7ae0\u4e0a\u7ebf<\/h4>\n

\u53d1\u5e03\u5f53\u5929，\u4ece 2-3 \u7bc7\u76f8\u5173\u6027\u6700\u9ad8\u7684\u8001\u6587\u7ae0\u6b63\u6587\u91cc\u63d2\u5165\u65b0\u6587\u94fe\u63a5，\u951a\u6587\u672c\u7528\u65b0\u6587\u6838\u5fc3\u8bcd\u7684\u53d8\u4f53\u3002\u4e0d\u8981\u7b49 Google \u6162\u6162\u53d1\u73b0\u3002<\/p>\n

2. \u5173\u952e\u8bcd\u805a\u5408\u9875<\/h4>\n

\u628a\u540c\u4e3b\u9898\u7684\u957f\u5c3e\u6587\u7ae0\u5168\u90e8\u94fe\u5411\u805a\u5408\u9875（Pillar Page），\u805a\u5408\u9875\u518d\u94fe\u56de\u5404\u5206\u7bc7\u3002\u5f62\u6210\u8bdd\u9898\u96c6\u7fa4（Topic Cluster），\u4e3b\u9898\u76f8\u5173\u6027\u76f4\u63a5\u62c9\u6ee1\u3002<\/p>\n

3. \u8001\u6587\u7ae0\u590d\u6d3b<\/h4>\n

\u6d41\u91cf\u4e0b\u6ed1\u7684\u65e7\u6587，\u5148\u4ece\u7ad9\u5185\u627e\u51fa\u6307\u5411\u5b83\u7684\u951a\u6587\u672c，\u7edf\u4e00\u628a\u7cbe\u786e\u5339\u914d\u8bcd\u6362\u6210\u66f4\u53e3\u8bed\u7684\u53d8\u4f53，\u518d\u4ece\u9ad8\u6743\u91cd\u9875\u9762\u8865 1 \u6761\u6b63\u6587\u94fe\u63a5\u3002\u6539\u5b8c\u4e24\u5468\u5185\u89c2\u5bdf\u7d22\u5f15\u62a5\u544a\u3002<\/p>\n

\u516d\u3001\u5e38\u89c1\u8bef\u533a<\/h3>\n
    \n
  • \u8bef\u533a\u4e00：\u5185\u94fe\u6570\u91cf\u8d8a\u591a\u8d8a\u597d\u3002\u5355\u9875 100 \u6761\u94fe\u63a5，\u6743\u91cd\u88ab\u7a00\u91ca\u5230\u6ca1\u610f\u4e49\u3002\u63a7\u5236\u6b63\u6587\u5185\u94fe 3-5 \u6761，\u805a\u7126\u76f8\u5173\u9875\u9762\u3002<\/li>\n
  • \u8bef\u533a\u4e8c：\u53ea\u505a\u9996\u9875\u548c\u5206\u7c7b\u9875\u7684\u5185\u94fe，\u5ffd\u7565\u957f\u5c3e\u9875\u3002\u957f\u5c3e\u9875\u624d\u662f\u8f6c\u5316\u4e3b\u529b，\u5b83\u4eec\u4e4b\u95f4\u4e92\u94fe\u6bd4\u5168\u6307\u5411\u9996\u9875\u66f4\u5065\u5eb7\u3002<\/li>\n
  • \u8bef\u533a\u4e09：\u7528 JS \u52a8\u6001\u6e32\u67d3\u94fe\u63a5\u3002Google \u80fd\u6293，\u4f46\u5ef6\u8fdf\u6536\u5f55\u4e14\u4e0d\u7a33\u5b9a，\u7eaf\u9759\u6001 HTML \u94fe\u63a5\u6c38\u8fdc\u6700\u7a33\u3002<\/li>\n<\/ul>\n

    \u4e03\u3001FAQ<\/h3>\n

    Q1：\u5185\u94fe\u80fd\u76f4\u63a5\u63d0\u5347\u6392\u540d\u5417？ \u4e0d\u80fd\u76f4\u63a5\u63d0\u5347，\u4f46\u80fd\u653e\u5927\u9875\u9762\u6743\u91cd\u548c\u76f8\u5173\u6027\u4fe1\u53f7\u3002\u6392\u540d\u53d6\u51b3\u4e8e\u9875\u9762\u672c\u8eab\u8d28\u91cf + \u6743\u91cd + \u76f8\u5173\u6027，\u5185\u94fe\u662f\u76f8\u5173\u6027\u4f20\u9012\u7684\u5173\u952e\u7ba1\u9053\u3002<\/p>\n

    Q2：\u4e00\u4e2a\u9875\u9762\u6700\u591a\u52a0\u591a\u5c11\u5185\u94fe？ \u6ca1\u6709\u786c\u4e0a\u9650，\u4f46\u5efa\u8bae\u6b63\u6587\u5185 3-5 \u6761\u4e0a\u4e0b\u6587\u94fe\u63a5，\u5bfc\u822a\u548c\u9875\u811a\u6309\u9700\u3002\u94fe\u63a5\u7a00\u91ca\u6743\u91cd\u662f\u4e8b\u5b9e，\u805a\u7126\u6bd4\u5806\u91cf\u91cd\u8981\u3002<\/p>\n

    Q3：\u65b0\u7ad9\u591a\u4e45\u505a\u4e00\u6b21\u5185\u94fe\u8c03\u6574？ \u6bcf\u6b21\u53d1\u5e03\u65b0\u6587\u90fd\u987a\u624b\u8865\u94fe；\u5168\u7ad9\u6027\u5927\u8c03\u6574（\u6539\u7248\u3001\u805a\u5408\u9875\u4e0a\u7ebf）\u6bcf\u5b63\u5ea6\u505a\u4e00\u6b21\u5ba1\u8ba1\u5373\u53ef，\u9891\u7e41\u6539\u52a8\u53cd\u800c\u8ba9 Google \u75b2\u4e8e\u91cd\u7b97\u3002<\/p>\n

    Q4：\u5185\u94fe\u548c\u5916\u94fe\u54ea\u4e2a\u66f4\u91cd\u8981？ \u5916\u94fe\u5b9a\u5929\u82b1\u677f，\u5185\u94fe\u5b9a\u4e0b\u9650\u3002\u6ca1\u6709\u5916\u94fe\u7684\u9ad8\u8d28\u5185\u5bb9\u9760\u5185\u94fe\u4e5f\u80fd\u5403\u957f\u5c3e\u6d41\u91cf；\u6709\u4e86\u5916\u94fe\u4f46\u5185\u94fe\u6df7\u4e71，\u6743\u91cd\u4f1a\u6d6a\u8d39\u5728\u5783\u573e\u9875\u4e0a\u3002<\/p>\n

    \u516b\u3001\u884c\u52a8\u6e05\u5355<\/h3>\n
  • \u8dd1\u5ba1\u8ba1\u811a\u672c，\u5bfc\u51fa\u5168\u7ad9\u5185\u94fe\u5206\u5e03，\u6807\u8bb0\u88ab\u6307\u5411 0-1 \u6b21\u7684\u9875\u9762\u3002<\/li>\n
  • \u8dd1\u5b64\u5c9b\u9875\u9762\u811a\u672c，\u5148\u7ed9 sitemap \u91cc\u7684\u5b64\u513f\u9875\u8865 1 \u6761\u6b63\u6587\u5185\u94fe\u3002<\/li>\n
  • \u68c0\u67e5\u951a\u6587\u672c\u5206\u5e03：\u7cbe\u786e\u5339\u914d\u5360\u6bd4\u8fc7\u9ad8\u5c31\u6539\u5199\u6210\u90e8\u5206\u5339\u914d\u3002<\/li>\n
  • \u540c\u6bb5\u6b63\u6587\u91cd\u590d\u94fe\u63a5\u53bb\u91cd，\u53ea\u4fdd\u7559\u7b2c\u4e00\u6761\u3002<\/li>\n
  • \u65b0\u6587\u4e0a\u7ebf\u5f53\u5929，\u4ece 2-3 \u7bc7\u8001\u6587\u6b63\u6587\u8865\u94fe\u3002<\/li>\n
  • \u6bcf\u5b63\u5ea6\u505a\u4e00\u6b21\u5168\u7ad9\u5185\u94fe\u5ba1\u8ba1，\u6c89\u6dc0\u8c03\u6574\u8bb0\u5f55\u3002<\/li>\n
    \n

    \u6574\u7406\u4e86\u4e00\u4efd\u5b66\u4e60\u7b14\u8bb0，\u8bc4\u8bba\u533a\u6263\u300c\u7b14\u8bb0\u300d\u6211\u79c1\u53d1\u7ed9\u4f60\u3002\u89c9\u5f97\u6709\u7528\u70b9\u4e2a\u8d5e\u6536\u85cf，\u6539\u5185\u94fe\u7684\u65f6\u5019\u76f4\u63a5\u7ffb\u51fa\u6765\u7528\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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