{"id":57865,"date":"2025-08-15T21:49:49","date_gmt":"2025-08-15T13:49:49","guid":{"rendered":"https:\/\/www.wsisp.com\/helps\/57865.html"},"modified":"2025-08-15T21:49:49","modified_gmt":"2025-08-15T13:49:49","slug":"%e8%af%bb%e3%80%8a%e7%b2%be%e7%9b%8a%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e3%80%8b%ef%bc%9a%e5%aa%92%e4%bd%93%e5%86%85%e5%ae%b9%e5%b9%b3%e5%8f%b0%e5%85%a8%e9%93%be%e8%b7%af%e6%a2%b3%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.wsisp.com\/helps\/57865.html","title":{"rendered":"\u8bfb\u300a\u7cbe\u76ca\u6570\u636e\u5206\u6790\u300b\uff1a\u5a92\u4f53\u5185\u5bb9\u5e73\u53f0\u5168\u94fe\u8def\u68b3\u7406"},"content":{"rendered":"<h2>\u5a92\u4f53\u5185\u5bb9\u5e73\u53f0\u6838\u5fc3\u98ce\u9669\u89e3\u6790\u4e0e\u9632\u63a7\u7b56\u7565&#xff1a;\u4ece\u6d41\u91cf\u5230\u53d8\u73b0\u7684\u5168\u94fe\u8def\u6cbb\u7406<\/h2>\n<p>\u5728\u6570\u5b57\u5185\u5bb9\u4ea7\u4e1a\u9ad8\u901f\u53d1\u5c55\u7684\u5f53\u4e0b&#xff0c;\u5a92\u4f53\u5e73\u53f0\u9762\u4e34\u7684\u98ce\u9669\u5df2\u4ece\u5355\u4e00\u7684\u5185\u5bb9\u5408\u89c4\u5ef6\u4f38\u81f3\u6d41\u91cf\u8d28\u91cf\u3001\u5546\u4e1a\u53d8\u73b0\u3001\u7528\u6237\u751f\u6001\u7b49\u5168\u94fe\u8def\u73af\u8282\u3002\u636e\u884c\u4e1a\u62a5\u544a\u663e\u793a&#xff0c;2023\u5e74\u5168\u7403\u5a92\u4f53\u5e73\u53f0\u56e0\u6d41\u91cf\u6b3a\u8bc8\u3001\u5185\u5bb9\u4f4e\u8d28\u5316\u3001\u5e7f\u544a\u6548\u7387\u4f4e\u4e0b\u7b49\u95ee\u9898\u5bfc\u81f4\u7684\u635f\u5931\u8d85800\u4ebf\u7f8e\u5143\u3002\u672c\u6587\u57fa\u4e8e\u300a\u7cbe\u76ca\u6570\u636e\u5206\u6790\u300b\u6846\u67b6\u53caBloomberg\u3001\u77e5\u4e4e\u7b49\u5934\u90e8\u5e73\u53f0\u5b9e\u6218\u7ecf\u9a8c&#xff0c;\u7cfb\u7edf\u62c6\u89e3\u5a92\u4f53\u5e73\u53f0\u7684\u6838\u5fc3\u98ce\u9669\u70b9&#xff0c;\u63d0\u4f9b\u53ef\u91cf\u5316\u7684\u9884\u8b66\u6307\u6807\u4e0e\u843d\u5730\u6027\u5f3a\u7684\u9632\u63a7\u65b9\u6848&#xff0c;\u52a9\u529b\u5e73\u53f0\u6784\u5efa&#034;\u8d28\u91cf-\u6d41\u91cf-\u53d8\u73b0&#034;\u7684\u826f\u6027\u5faa\u73af\u3002<\/p>\n<hr 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\u9996\u9875\u8df3\u51fa\u7387\u8fc7\u9ad8&#xff1a;\u7528\u6237\u9996\u6b21\u63a5\u89e6\u7684\u4fe1\u4efb\u5d29\u584c\u98ce\u9669<\/h4>\n<p>\u98ce\u9669\u8868\u73b0&#xff1a;\u7528\u6237\u8fdb\u5165\u9996\u9875\u540e\u672a\u4ea7\u751f\u4efb\u4f55\u4ea4\u4e92&#xff08;\u5982\u70b9\u51fb\u4e8c\u7ea7\u9875\u9762\u3001\u6309\u94ae&#xff09;\u5373\u79bb\u5f00&#xff0c;\u53cd\u6620\u9996\u5c4f\u5185\u5bb9\u4e0e\u7528\u6237\u9700\u6c42\u7684\u5339\u914d\u5ea6\u4e0d\u8db3\u3002\u5f53\u8df3\u51fa\u7387\u8d85\u8fc755%\u7684\u9884\u8b66\u9608\u503c\u65f6&#xff0c;\u5e73\u53f0\u5c06\u9762\u4e34&#034;\u83b7\u5ba2\u6210\u672c\u6d6a\u8d39&#043;\u54c1\u724c\u5370\u8c61\u53d7\u635f&#034;\u7684\u53cc\u91cd\u635f\u5931\u3002<\/p>\n<ul>\n<li>\u6570\u636e\u4f50\u8bc1&#xff1a;\u67d0\u8d44\u8baf\u5e73\u53f0\u9996\u9875\u8df3\u51fa\u7387\u8fbe62%\u65f6&#xff0c;\u65b0\u7528\u6237\u83b7\u5ba2\u6210\u672c\u8f83\u884c\u4e1a\u5747\u503c\u9ad847%&#xff0c;\u5e7f\u544a\u4e3b\u5bf9\u9996\u5c4f\u5e7f\u544a\u7684\u62a5\u4ef7\u76f4\u63a5\u4e0b\u8c0330%\u3002<\/li>\n<li>\u98ce\u9669\u6839\u6e90&#xff1a;\n<ul>\n<li>\u9996\u5c4f\u4fe1\u606f\u8fc7\u8f7d&#xff1a;\u8d85\u8fc77\u4e2a\u6a21\u5757\u7684\u9996\u9875\u5e03\u5c40\u4f1a\u4f7f\u7528\u6237\u51b3\u7b56\u75b2\u52b3&#xff0c;\u8df3\u51fa\u6982\u7387\u63d0\u534787%&#xff08;Nielsen 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Group\u773c\u52a8\u5b9e\u9a8c\u6570\u636e&#xff09;&#xff1b;<\/li>\n<li>\u52a0\u8f7d\u6027\u80fd\u6ede\u540e&#xff1a;\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u6bcf\u589e\u52a01\u79d2&#xff0c;\u8df3\u51fa\u7387\u4e0a\u534715%&#xff0c;3\u79d2\u4ee5\u4e0a\u52a0\u8f7d\u4f1a\u5bfc\u81f460%\u7528\u6237\u76f4\u63a5\u5173\u95ed\u9875\u9762\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u9632\u63a7\u7b56\u7565&#xff1a;<\/p>\n<ul>\n<li>\u9996\u5c4f&#034;3\u79d2\u4ef7\u503c\u6cd5\u5219&#034;&#xff1a;\u9996\u5c4f\u6838\u5fc3\u5185\u5bb9\u9700\u57283\u79d2\u5185\u4f20\u9012\u5e73\u53f0\u4ef7\u503c&#xff08;\u5982Bloomberg\u5c06\u9996\u5c4f\u957f\u5ea6\u7f29\u77ed50%&#xff0c;\u7a81\u51fa&#034;\u5168\u7403\u5e02\u573a\u5b9e\u65f6\u6570\u636e&#034;\u6838\u5fc3\u4ef7\u503c&#xff0c;\u8df3\u51fa\u7387\u4e0b\u964d18%&#xff09;&#xff1b;<\/li>\n<li>\u5206\u5c42\u4fe1\u606f\u67b6\u6784&#xff1a;\u91c7\u7528&#034;\u6838\u5fc3\u6a21\u5757&#xff08;3\u4e2a\u4ee5\u5185&#xff09;&#043;\u6298\u53e0\u6b21\u7ea7\u5185\u5bb9&#034;\u8bbe\u8ba1&#xff0c;\u7535\u5546\u7c7b\u5e73\u53f0\u9996\u5c4f\u805a\u7126&#034;\u9650\u65f6\u4fc3\u9500&#043;\u4e2a\u6027\u5316\u63a8\u8350&#034;&#xff0c;\u8d44\u8baf\u7c7b\u5e73\u53f0\u7a81\u51fa&#034;\u70ed\u70b9\u4e8b\u4ef6&#043;\u6df1\u5ea6\u5206\u6790&#034;&#xff1b;<\/li>\n<li>\u6027\u80fd\u7194\u65ad\u673a\u5236&#xff1a;\u901a\u8fc7\u4ee3\u7801\u4f18\u5316\u5b9e\u73b0\u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4&#xff1c;2\u79d2&#xff0c;\u5f53\u68c0\u6d4b\u5230\u52a0\u8f7d\u5ef6\u8fdf\u65f6\u81ea\u52a8\u89e6\u53d1&#034;\u8f7b\u91cf\u6a21\u5f0f&#034;&#xff08;\u793a\u4f8b\u4ee3\u7801\u5982\u4e0b&#xff09;&#xff1a;<span class=\"token comment\">\/\/ \u9996\u5c4f\u52a0\u8f7d\u6027\u80fd\u76d1\u63a7\u4e0e\u7194\u65ad<\/span><br \/>\n<span class=\"token keyword\">const<\/span> loadStartTime <span class=\"token operator\">&#061;<\/span> performance<span class=\"token punctuation\">.<\/span><span class=\"token function\">now<\/span><span class=\"token punctuation\">(<\/span><span class=\"token punctuation\">)<\/span><span class=\"token punctuation\">;<\/span><br \/>\nwindow<span class=\"token punctuation\">.<\/span><span class=\"token function\">addEventListener<\/span><span class=\"token punctuation\">(<\/span><span class=\"token string\">&#039;load&#039;<\/span><span class=\"token punctuation\">,<\/span> <span class=\"token punctuation\">(<\/span><span class=\"token punctuation\">)<\/span> <span class=\"token operator\">&#061;&gt;<\/span> <span class=\"token punctuation\">{<\/span><br \/>\n  <span class=\"token keyword\">const<\/span> loadTime <span class=\"token operator\">&#061;<\/span> performance<span class=\"token punctuation\">.<\/span><span class=\"token function\">now<\/span><span class=\"token punctuation\">(<\/span><span class=\"token punctuation\">)<\/span> <span class=\"token operator\">&#8211;<\/span> loadStartTime<span class=\"token punctuation\">;<\/span><br \/>\n  <span class=\"token keyword\">if<\/span> <span class=\"token punctuation\">(<\/span>loadTime <span class=\"token operator\">&gt;<\/span> <span class=\"token number\">2000<\/span><span class=\"token punctuation\">)<\/span> <span class=\"token punctuation\">{<\/span> <span class=\"token comment\">\/\/ \u8d85\u8fc72\u79d2\u89e6\u53d1\u8f7b\u91cf\u6a21\u5f0f<\/span><br \/>\n    document<span class=\"token punctuation\">.<\/span><span class=\"token function\">getElementById<\/span><span class=\"token punctuation\">(<\/span><span class=\"token string\">&#039;heavy-ads&#039;<\/span><span class=\"token punctuation\">)<\/span><span class=\"token punctuation\">.<\/span>style<span class=\"token punctuation\">.<\/span>display <span class=\"token operator\">&#061;<\/span> <span class=\"token string\">&#039;none&#039;<\/span><span class=\"token punctuation\">;<\/span> <span class=\"token comment\">\/\/ \u9690\u85cf\u91cd\u5e7f\u544a<\/span><br \/>\n    document<span class=\"token punctuation\">.<\/span><span class=\"token function\">getElementById<\/span><span class=\"token punctuation\">(<\/span><span class=\"token string\">&#039;lazy-content&#039;<\/span><span class=\"token punctuation\">)<\/span><span class=\"token punctuation\">.<\/span><span class=\"token function\">setAttribute<\/span><span class=\"token punctuation\">(<\/span><span class=\"token string\">&#039;loading&#039;<\/span><span class=\"token punctuation\">,<\/span> <span class=\"token string\">&#039;lazy&#039;<\/span><span class=\"token punctuation\">)<\/span><span class=\"token punctuation\">;<\/span> <span class=\"token comment\">\/\/ \u5ef6\u8fdf\u52a0\u8f7d\u975e\u6838\u5fc3\u5185\u5bb9<\/span><br \/>\n  <span class=\"token punctuation\">}<\/span><br \/>\n<span class=\"token punctuation\">}<\/span><span class=\"token punctuation\">)<\/span><span class=\"token punctuation\">;<\/span><\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h4>2. 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\/>\n<h4>3. 7\u65e5\u56de\u8bbf\u7387\u4e0d\u8db3&#xff1a;\u7528\u6237\u7c98\u6027\u7f3a\u5931\u7684\u751f\u5b58\u5371\u673a<\/h4>\n<p>\u98ce\u9669\u8868\u73b0&#xff1a;\u7528\u6237\u9996\u6b21\u8bbf\u95ee\u540e7\u5929\u5185\u4e0d\u518d\u56de\u8bbf&#xff0c;\u53cd\u6620\u5e73\u53f0\u672a\u5f62\u6210\u957f\u671f\u4ef7\u503c\u8ba4\u77e5\u3002\u5f53\u56de\u8bbf\u7387\u4f4e\u4e8e15%\u65f6&#xff0c;\u5e73\u53f0\u9700\u6301\u7eed\u6295\u5165\u9ad8\u989d\u83b7\u5ba2\u6210\u672c\u7ef4\u6301\u7528\u6237\u89c4\u6a21&#xff0c;\u6700\u7ec8\u9677\u5165&#034;\u83b7\u5ba2-\u6d41\u5931-\u518d\u83b7\u5ba2&#034;\u7684\u6b7b\u4ea1\u5faa\u73af\u3002<\/p>\n<ul>\n<li>\u6570\u636e\u8b66\u793a&#xff1a;7\u65e5\u56de\u8bbf\u7387&#xff1c;15%\u7684\u5a92\u4f53\u5e73\u53f0&#xff0c;\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c&#xff08;LTV&#xff09;\u4ec5\u4e3a\u9ad8\u56de\u8bbf\u5e73\u53f0\u76841\/5&#xff0c;\u4e1490%\u572818\u4e2a\u6708\u5185\u505c\u6b62\u8fd0\u8425\u3002<\/li>\n<\/ul>\n<p>\u98ce\u9669\u6839\u6e90&#xff1a;<\/p>\n<ul>\n<li>\u4ef7\u503c\u4f20\u9012\u4e0d\u6301\u7eed&#xff1a;\u9996\u6b21\u8bbf\u95ee\u672a\u5efa\u7acb&#034;\u5e73\u53f0\u80fd\u89e3\u51b3\u7528\u6237\u6838\u5fc3\u9700\u6c42&#034;\u7684\u8ba4\u77e5&#xff1b;<\/li>\n<li>\u53ec\u56de\u673a\u5236\u7f3a\u5931&#xff1a;\u672a\u901a\u8fc7\u63a8\u9001\u3001\u90ae\u4ef6\u7b49\u89e6\u8fbe\u65b9\u5f0f\u5524\u9192\u7528\u6237\u3002<\/li>\n<\/ul>\n<p>\u9632\u63a7\u7b56\u7565&#xff1a;<\/p>\n<ul>\n<li>\u201c3\u6b21\u4ef7\u503c\u89e6\u8fbe&#034;\u8ba1\u5212&#xff1a;\u65b0\u7528\u6237\u9996\u6b21\u8bbf\u95ee\u540e&#xff0c;\u7b2c1\u5929\u63a8\u9001&#034;\u6838\u5fc3\u529f\u80fd\u6307\u5357\u201d&#xff0c;\u7b2c3\u5929\u63a8\u9001&#034;\u4e2a\u6027\u5316\u5185\u5bb9\u7cbe\u9009&#034;&#xff0c;\u7b2c7\u5929\u63a8\u9001&#034;\u4e13\u5c5e\u798f\u5229&#034;&#xff08;\u5982The Guardian\u901a\u8fc7\u6bcf\u5468\u6df1\u5ea6\u62a5\u544a\u63a8\u9001&#xff0c;7\u65e5\u56de\u8bbf\u7387\u63d0\u534730%&#xff09;&#xff1b;<\/li>\n<li>\u884c\u4e3a\u95ed\u73af\u8bbe\u8ba1&#xff1a;\u57fa\u4e8eHook\u6a21\u578b\u6784\u5efa&#034;\u89e6\u53d1-\u884c\u52a8-\u5956\u52b1-\u6295\u5165&#034;\u5faa\u73af&#xff08;\u5982\u5de5\u5177\u7c7b\u5e73\u53f0\u8bbe\u7f6e&#034;3\u65e5\u4efb\u52a1&#034;&#xff0c;\u5b8c\u6210\u540e\u89e3\u9501\u6c38\u4e45\u7279\u6743&#xff0c;\u56de\u8bbf\u7387\u63d0\u5347\u81f328%&#xff09;&#xff1b;<\/li>\n<li>\u5206\u5c42\u53ec\u56de\u7b56\u7565&#xff1a;\u5bf9\u9ad8\u6f5c\u529b\u6d41\u5931\u7528\u6237&#xff08;\u8bbf\u95ee\u8fc7\u4ed8\u8d39\u5185\u5bb9\u4f46\u672a\u8f6c\u5316&#xff09;\u63a8\u9001&#034;\u9650\u65f6\u4f53\u9a8c\u5238&#034;&#xff0c;\u5bf9\u666e\u901a\u6d41\u5931\u7528\u6237\u63a8\u9001&#034;\u70ed\u70b9\u5185\u5bb9\u6458\u8981&#034;&#xff0c;\u53ec\u56de\u6548\u7387\u63d0\u534740%\u3002<\/li>\n<\/ul>\n<hr \/>\n<h3>\u4e8c\u3001\u5e7f\u544a\u53d8\u73b0\u98ce\u9669&#xff1a;\u6536\u5165\u94fe\u8def\u4e2d\u7684\u6548\u7387\u635f\u8017\u4e0e\u6b3a\u8bc8\u9677\u9631<\/h3>\n<p>\u5e7f\u544a\u662f\u5a92\u4f53\u5e73\u53f0\u7684\u6838\u5fc3\u6536\u5165\u6765\u6e90&#xff0c;\u4f46\u586b\u5145\u7387\u4e0d\u8db3\u3001\u53d8\u73b0\u6548\u7387\u4f4e\u4e0b\u3001\u65e0\u6548\u6d41\u91cf\u6cdb\u6ee5\u7b49\u95ee\u9898&#xff0c;\u53ef\u80fd\u5bfc\u81f4&#034;\u6d41\u91cf\u53d8\u73b0\u80fd\u529b\u8170\u65a9&#034;\u3002\u636eIAB\u62a5\u544a&#xff0c;\u5168\u7403\u5a92\u4f53\u5e73\u53f0\u56e0\u5e7f\u544a\u53d8\u73b0\u98ce\u9669\u6bcf\u5e74\u635f\u5931\u8d85350\u4ebf\u7f8e\u5143&#xff0c;\u9700\u901a\u8fc7\u5e7f\u544a\u586b\u5145\u7387\u3001eCPM\u3001CPC\u3001\u65e0\u6548\u6d41\u91cf\u7387\u56db\u5927\u6307\u6807\u6784\u5efa\u9632\u63a7\u4f53\u7cfb\u3002<\/p>\n<hr \/>\n<h4>1. \u5e7f\u544a\u586b\u5145\u7387\u4e0d\u8db3&#xff1a;\u5e93\u5b58\u6d6a\u8d39\u7684\u6536\u5165\u7f29\u6c34\u98ce\u9669<\/h4>\n<p>\u98ce\u9669\u8868\u73b0&#xff1a;\u5e7f\u544a\u8bf7\u6c42\u672a\u88ab\u6ee1\u8db3&#xff0c;\u5bfc\u81f4\u5e93\u5b58\u95f2\u7f6e\u3002\u5f53\u586b\u5145\u7387\u4f4e\u4e8e60%\u65f6&#xff0c;\u5e73\u53f0\u6bcf\u5343\u6b21\u9875\u9762\u6d4f\u89c8&#xff08;PV&#xff09;\u7684\u5e7f\u544a\u6536\u5165\u4e0d\u8db3\u884c\u4e1a\u5747\u503c\u768450%&#xff0c;\u76f4\u63a5\u5f71\u54cd\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<ul>\n<li>\u884c\u4e1a\u5bf9\u6bd4&#xff1a;\u5934\u90e8\u5a92\u4f53\u901a\u8fc7\u6280\u672f\u4f18\u5316\u5b9e\u73b085%&#043;\u586b\u5145\u7387&#xff0c;\u800c\u4e2d\u957f\u5c3e\u5e73\u53f0\u56e0\u5355\u4e00\u5e7f\u544a\u6e90\u4f9d\u8d56&#xff0c;\u586b\u5145\u7387\u5e38\u4f4e\u4e8e50%&#xff0c;\u5e74\u6536\u5165\u5dee\u8ddd\u53ef\u8fbe10\u500d\u4ee5\u4e0a\u3002<\/li>\n<\/ul>\n<p>\u98ce\u9669\u6839\u6e90&#xff1a;<\/p>\n<ul>\n<li>\u4f9b\u7ed9\u4fa7\u5355\u4e00&#xff1a;\u4ec5\u63a5\u51651-2\u5bb6\u5e7f\u544a\u5e73\u53f0&#xff0c;\u65e0\u6cd5\u8986\u76d6\u591a\u6837\u5316\u7684\u5e7f\u544a\u9700\u6c42&#xff1b;<\/li>\n<li>\u6280\u672f\u9002\u914d\u95ee\u9898&#xff1a;SDK\u7248\u672c\u8001\u65e7\u5bfc\u81f430%\u7684\u5e7f\u544a\u8bf7\u6c42\u5931\u8d25&#xff0c;\u5982\u672a\u652f\u6301Header Bidding\u5e76\u884c\u8bf7\u6c42\u673a\u5236\u3002<\/li>\n<\/ul>\n<p>\u9632\u63a7\u7b56\u7565&#xff1a;<\/p>\n<ul>\n<li>\u6df7\u5408\u7ade\u4ef7\u67b6\u6784&#xff1a;\u63a5\u5165Header Bidding\u6280\u672f&#xff08;HuffPost\u6848\u4f8b\u63d0\u534722%\u586b\u5145\u7387&#xff09;&#xff0c;\u540c\u65f6\u96c6\u62105-8\u5bb6\u5e7f\u544a\u8054\u76df&#xff08;\u5982\u7a7f\u5c71\u7532\u3001\u4f18\u91cf\u6c47\u3001Google AdSense&#xff09;&#xff0c;\u8986\u76d6\u4e0d\u540c\u7c7b\u578b\u5e7f\u544a\u9700\u6c42&#xff1b;<\/li>\n<li>\u9636\u68af\u5f0f\u5e95\u4ef7\u7b56\u7565&#xff1a;\u5bf9\u9ad8\u4ef7\u503c\u6d41\u91cf&#xff08;\u5982\u9996\u9875\u9996\u5c4f&#xff09;\u8bbe\u7f6e\u9ad8\u5e95\u4ef7&#xff0c;\u5bf9\u957f\u5c3e\u6d41\u91cf&#xff08;\u5982\u5185\u9875\u5e95\u90e8&#xff09;\u91c7\u7528&#034;\u65e0\u5e95\u4ef7&#043;\u6ea2\u4ef7\u5206\u6210&#034;\u6a21\u5f0f&#xff0c;\u586b\u5145\u7387\u53ef\u63d0\u5347\u81f385%\u4ee5\u4e0a&#xff1b;<\/li>\n<li>\u5b9e\u65f6\u76d1\u63a7\u4e0e\u5207\u6362&#xff1a;\u90e8\u7f72\u5e7f\u544a\u8bf7\u6c42\u5168\u94fe\u8def\u57cb\u70b9&#xff0c;\u5f53\u67d0\u6e20\u9053\u586b\u5145\u5931\u8d25\u7387&#xff1e;15%\u65f6\u81ea\u52a8\u5207\u6362\u81f3\u5907\u7528\u6e20\u9053&#xff08;\u793a\u4f8bSQL\u76d1\u63a7\u811a\u672c\u5982\u4e0b&#xff09;&#xff1a;<span class=\"token comment\">&#8212; \u5e7f\u544a\u6e20\u9053\u586b\u5145\u7387\u5b9e\u65f6\u76d1\u63a7<\/span><br \/>\n<span class=\"token keyword\">SELECT<\/span><br \/>\n  channel_name<span class=\"token punctuation\">,<\/span><br \/>\n  <span class=\"token function\">SUM<\/span><span class=\"token punctuation\">(<\/span>requests<span class=\"token punctuation\">)<\/span> <span class=\"token keyword\">AS<\/span> total_requests<span class=\"token punctuation\">,<\/span><br \/>\n  <span class=\"token function\">SUM<\/span><span class=\"token punctuation\">(<\/span>fills<span class=\"token punctuation\">)<\/span> <span class=\"token keyword\">AS<\/span> total_fills<span class=\"token punctuation\">,<\/span><br \/>\n  <span class=\"token function\">ROUND<\/span><span class=\"token punctuation\">(<\/span><span class=\"token function\">SUM<\/span><span class=\"token punctuation\">(<\/span>fills<span class=\"token punctuation\">)<\/span><span class=\"token operator\">\/<\/span><span class=\"token function\">SUM<\/span><span class=\"token punctuation\">(<\/span>requests<span class=\"token punctuation\">)<\/span><span class=\"token operator\">*<\/span><span class=\"token number\">100<\/span><span class=\"token punctuation\">,<\/span> <span class=\"token number\">2<\/span><span class=\"token punctuation\">)<\/span> <span class=\"token keyword\">AS<\/span> fill_rate<span class=\"token punctuation\">,<\/span><br \/>\n  <span class=\"token keyword\">CASE<\/span> <span class=\"token keyword\">WHEN<\/span> <span class=\"token function\">ROUND<\/span><span class=\"token punctuation\">(<\/span><span class=\"token function\">SUM<\/span><span class=\"token punctuation\">(<\/span>fills<span class=\"token punctuation\">)<\/span><span class=\"token operator\">\/<\/span><span class=\"token function\">SUM<\/span><span class=\"token punctuation\">(<\/span>requests<span class=\"token punctuation\">)<\/span><span class=\"token operator\">*<\/span><span class=\"token number\">100<\/span><span class=\"token punctuation\">,<\/span> <span class=\"token number\">2<\/span><span class=\"token punctuation\">)<\/span> <span class=\"token operator\">&lt;<\/span> <span class=\"token number\">60<\/span> <span class=\"token keyword\">THEN<\/span> <span class=\"token string\">&#039;ALERT&#039;<\/span> <span class=\"token keyword\">ELSE<\/span> <span class=\"token string\">&#039;NORMAL&#039;<\/span> <span class=\"token keyword\">END<\/span> <span class=\"token keyword\">AS<\/span> <span class=\"token keyword\">status<\/span><br \/>\n<span class=\"token keyword\">FROM<\/span> ad_events<br \/>\n<span class=\"token keyword\">WHERE<\/span> event_time <span class=\"token operator\">&gt;&#061;<\/span> <span class=\"token function\">NOW<\/span><span class=\"token punctuation\">(<\/span><span class=\"token punctuation\">)<\/span> <span class=\"token operator\">&#8211;<\/span> <span class=\"token keyword\">INTERVAL<\/span> <span class=\"token number\">1<\/span> <span class=\"token keyword\">HOUR<\/span><br \/>\n<span class=\"token keyword\">GROUP<\/span> <span class=\"token keyword\">BY<\/span> channel_name<span class=\"token punctuation\">;<\/span><\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h4>2. eCPM\u4e0eCPC\u4f4e\u8ff7&#xff1a;\u6d41\u91cf\u4ef7\u503c\u88ab\u4f4e\u4f30\u7684\u76c8\u5229\u98ce\u9669<\/h4>\n<p>\u98ce\u9669\u8868\u73b0&#xff1a;\u5343\u6b21\u5c55\u793a\u6536\u76ca&#xff08;eCPM&#xff09;\u4f4e\u4e8e$2.1\u3001\u5355\u6b21\u70b9\u51fb\u6210\u672c&#xff08;CPC&#xff09;\u4f4e\u4e8e$0.18&#xff0c;\u53cd\u6620\u6d41\u91cf\u8d28\u91cf\u6216\u5e7f\u544a\u5339\u914d\u5ea6\u4e0d\u8db3&#xff0c;\u957f\u671f\u5c06\u5bfc\u81f4\u5e7f\u544a\u4e3b\u9884\u7b97\u8f6c\u79fb\u3002<\/p>\n<ul>\n<li>\u4ef7\u503c\u5dee\u5f02&#xff1a;\u4f18\u8d28\u5e73\u53f0\u901a\u8fc7\u4f18\u5316&#xff0c;eCPM\u53ef\u8fbe$3.5&#043;\u3001CPC\u8fbe$0.30&#043;&#xff0c;\u5e7f\u544a\u6536\u5165\u4e3a\u4f4e\u6548\u5e73\u53f0\u76843\u500d\u4ee5\u4e0a\u3002<\/li>\n<\/ul>\n<p>\u98ce\u9669\u6839\u6e90&#xff1a;<\/p>\n<ul>\n<li>\u5e7f\u544a\u4f4d\u4ef7\u503c\u672a\u7ec6\u5206&#xff1a;\u9996\u5c4f\u4e0e\u5185\u9875\u5e7f\u544a\u4f4d\u5b9a\u4ef7\u65e0\u5dee\u5f02&#xff0c;\u9ad8\u4ef7\u503c\u4f4d\u7f6e\u88ab\u8d31\u5356&#xff1b;<\/li>\n<li>\u5e7f\u544a\u5f62\u5f0f\u4e0e\u5185\u5bb9\u8131\u8282&#xff1a;\u786c\u5e7f\u5360\u6bd4\u8fc7\u9ad8&#xff0c;\u7528\u6237\u62b5\u89e6\u60c5\u7eea\u5bfc\u81f4\u70b9\u51fb\u8d28\u91cf\u4f4e\u3002<\/li>\n<\/ul>\n<p>\u9632\u63a7\u7b56\u7565&#xff1a;<\/p>\n<ul>\n<li>\u5e7f\u544a\u4f4d\u4ef7\u503c\u5206\u5c42&#xff1a;\u57fa\u4e8e\u70ed\u529b\u56fe\u6570\u636e&#xff0c;\u9996\u5c4f\u53ef\u89c1\u4f4d\u7f6e&#xff08;Above-Fold&#xff09;\u6ea2\u4ef740%&#xff0c;\u641c\u7d22\u7ed3\u679c\u9875\u6ea2\u4ef725%&#xff0c;\u5185\u9875\u5e95\u90e8\u6298\u4ef730%&#xff0c;eCPM\u53ef\u63d0\u534760%&#xff1b;<\/li>\n<li>\u539f\u751f\u5e7f\u544a\u878d\u5408&#xff1a;\u5c06\u5e7f\u544a\u5d4c\u5165\u5185\u5bb9\u573a\u666f&#xff08;\u5982Vox\u5a92\u4f53\u5728\u79d1\u6280\u6587\u7ae0\u4e2d\u63d2\u5165&#034;\u76f8\u5173\u4ea7\u54c1\u8bc4\u6d4b&#034;&#xff0c;CPC\u63d0\u534765%&#xff09;&#xff0c;\u907f\u514d\u7528\u6237\u611f\u77e5&#034;\u5e7f\u544a\u4fb5\u5165&#034;&#xff1b;<\/li>\n<li>\u52a8\u6001\u5b9a\u4ef7\u673a\u5236&#xff1a;\u7ed3\u5408\u65f6\u6bb5&#xff08;\u665a\u9ad8\u5cf0\u6ea2\u4ef740%&#xff09;\u3001\u7528\u6237\u6807\u7b7e&#xff08;\u9ad8\u51c0\u503c\u7528\u6237\u6ea2\u4ef730%&#xff09;\u8c03\u6574\u5e95\u4ef7&#xff0c;\u5b9e\u73b0&#034;\u5343\u4eba\u5343\u4ef7&#034;\u7cbe\u51c6\u53d8\u73b0\u3002<\/li>\n<\/ul>\n<hr \/>\n<h4>3. \u65e0\u6548\u6d41\u91cf\u7387\u8fc7\u9ad8&#xff1a;\u6b3a\u8bc8\u5bfc\u81f4\u7684\u4fe1\u4efb\u4e0e\u6536\u5165\u53cc\u635f\u98ce\u9669<\/h4>\n<p>\u98ce\u9669\u8868\u73b0&#xff1a;\u722c\u866b\u5237\u91cf\u3001\u865a\u5047\u70b9\u51fb\u7b49\u65e0\u6548\u6d41\u91cf\u5360\u6bd4\u8d85\u8fc728%&#xff0c;\u4e0d\u4ec5\u76f4\u63a5\u541e\u566c\u5e7f\u544a\u6536\u5165&#xff0c;\u8fd8\u4f1a\u56e0\u5e7f\u544a\u4e3b\u6295\u8bc9\u5bfc\u81f4\u5e73\u53f0\u88ab\u5217\u5165&#034;\u9ed1\u540d\u5355&#034;\u3002<\/p>\n<ul>\n<li>\u4e25\u91cd\u540e\u679c&#xff1a;\u67d0\u5782\u76f4\u5a92\u4f53\u56e0\u65e0\u6548\u6d41\u91cf\u7387\u8fbe35%&#xff0c;\u88ab3\u5bb6\u5934\u90e8\u5e7f\u544a\u8054\u76df\u7ec8\u6b62\u5408\u4f5c&#xff0c;\u6536\u5165\u9aa4\u964d70%&#xff0c;\u6062\u590d\u5408\u4f5c\u8017\u65f618\u4e2a\u6708\u3002<\/li>\n<\/ul>\n<p>\u98ce\u9669\u6839\u6e90&#xff1a;<\/p>\n<ul>\n<li>\u6280\u672f\u53cd\u4f5c\u5f0a\u4f53\u7cfb\u7f3a\u5931&#xff1a;\u672a\u90e8\u7f72\u8bbe\u5907\u6307\u7eb9\u3001\u884c\u4e3a\u7279\u5f81\u5206\u6790\u7b49\u5de5\u5177&#xff1b;<\/li>\n<li>\u7ed3\u7b97\u6a21\u5f0f\u6f0f\u6d1e&#xff1a;\u5355\u7eaf\u4f9d\u8d56CPC\u7ed3\u7b97&#xff0c;\u6613\u88ab\u7f8a\u6bdb\u515a\u5229\u7528\u3002<\/li>\n<\/ul>\n<p>\u9632\u63a7\u7b56\u7565&#xff1a;<\/p>\n<ul>\n<li>\u591a\u5c42\u7ea7\u53cd\u4f5c\u5f0a\u6280\u672f&#xff1a;\n<ul>\n<li>\u90e8\u7f72FingerprintJS\u8bc6\u522b\u722c\u866b\u8bbe\u5907&#xff08;\u505c\u7559\u65f6\u95f4&#xff1c;3\u79d2\u7684\u4f1a\u8bdd\u6807\u8bb0\u4e3a\u65e0\u6548&#xff09;&#xff1b;<\/li>\n<li>\u7528MaxMind GeoIP\u9650\u5236\u9ad8\u98ce\u9669\u533a\u57dfIP&#xff08;\u5982\u67d0\u5e73\u53f0\u5bf9\u5f02\u5e38IP\u96c6\u4e2d\u7684\u4e1c\u5357\u4e9a\u533a\u57df\u9650\u5236\u66dd\u5149&#xff0c;\u65e0\u6548\u6d41\u91cf\u4e0b\u964d90%&#xff09;&#xff1b;<\/li>\n<\/ul>\n<\/li>\n<li>\u7ed3\u7b97\u6a21\u5f0f\u4f18\u5316&#xff1a;\u5bf9\u9ad8\u98ce\u9669\u6d41\u91cf\u91c7\u7528CPS&#xff08;\u6309\u6210\u4ea4\u4ed8\u8d39&#xff09;\u66ff\u4ee3CPC&#xff0c;\u5982NYT\u901a\u8fc7\u6b64\u6a21\u5f0f\u5c06\u65e0\u6548\u6d41\u91cf\u7387\u964d\u81f39%&#xff1b;<\/li>\n<li>\u7b2c\u4e09\u65b9\u9a8c\u8bc1&#xff1a;\u63a5\u5165IAS\u3001Moat\u7b49\u6743\u5a01\u5de5\u5177&#xff0c;\u6bcf\u5b63\u5ea6\u53d1\u5e03&#034;\u6d41\u91cf\u8d28\u91cf\u62a5\u544a&#034;&#xff0c;\u589e\u5f3a\u5e7f\u544a\u4e3b\u4fe1\u4efb\u3002<\/li>\n<\/ul>\n<hr \/>\n<h3>\u4e09\u3001\u5185\u5bb9\u8d28\u91cf\u98ce\u9669&#xff1a;PGC\u4e0eUGC\u7684\u54c1\u63a7\u96be\u9898\u4e0e\u4fe1\u4efb\u5371\u673a<\/h3>\n<p>\u5185\u5bb9\u662f\u5a92\u4f53\u5e73\u53f0\u7684\u6838\u5fc3\u7ade\u4e89\u529b&#xff0c;\u4f46\u8d28\u91cf\u5931\u63a7\u5c06\u5bfc\u81f4\u7528\u6237\u6d41\u5931\u3001\u54c1\u724c\u53d7\u635f\u3002\u65e0\u8bba\u662f\u5e73\u53f0\u63a7\u5236\u5185\u5bb9&#xff08;PGC&#xff09;\u8fd8\u662f\u7528\u6237\u751f\u6210\u5185\u5bb9&#xff08;UGC&#xff09;&#xff0c;\u90fd\u9700\u5efa\u7acb\u53ef\u91cf\u5316\u7684\u8d28\u91cf\u6807\u51c6\u4e0e\u52a8\u6001\u6cbb\u7406\u673a\u5236\u3002<\/p>\n<h4>1. PGC\u54c1\u63a7\u4e0d\u4e25&#xff1a;\u4e13\u4e1a\u5ea6\u7f3a\u5931\u7684\u6743\u5a01\u5d29\u584c\u98ce\u9669<\/h4>\n<p>\u98ce\u9669\u8868\u73b0&#xff1a;\u5185\u5bb9\u9519\u8bef\u3001\u6df1\u5ea6\u4e0d\u8db3\u3001\u4ef7\u503c\u7a00\u8584&#xff0c;\u5bfc\u81f4\u7528\u6237\u4fe1\u4efb\u5ea6\u4e0b\u964d\u3002\u5982\u67d0\u8d22\u7ecf\u5a92\u4f53\u56e0\u4e00\u7bc7\u9519\u8bef\u7684\u5e02\u573a\u5206\u6790&#xff0c;7\u65e5\u56de\u8bbf\u7387\u4e0b\u964d22%&#xff0c;\u4ed8\u8d39\u4f1a\u5458\u9000\u8ba2\u7387\u4e0a\u534715%\u3002<\/p>\n<p>\u98ce\u9669\u6839\u6e90&#xff1a;<\/p>\n<ul>\n<li>\u9009\u9898\u8131\u79bb\u7528\u6237\u9700\u6c42&#xff1a;\u4f9d\u8d56\u7f16\u8f91\u4e3b\u89c2\u5224\u65ad&#xff0c;\u672a\u7ed3\u5408\u6570\u636e\u9a8c\u8bc1&#xff1b;<\/li>\n<li>\u521b\u4f5c\u6d41\u7a0b\u7f3a\u4e4f\u6821\u9a8c&#xff1a;\u65e0&#034;\u4ea4\u53c9\u5ba1\u6838&#034;\u673a\u5236&#xff0c;\u9519\u8bef\u7387\u9ad8\u8fbe8%\u3002<\/li>\n<\/ul>\n<p>\u9632\u63a7\u7b56\u7565&#xff1a;<\/p>\n<ul>\n<li>\u6570\u636e\u9a71\u52a8\u9009\u9898&#xff1a;\u901a\u8fc7\u7528\u6237\u641c\u7d22\u70ed\u8bcd\u3001\u4e92\u52a8\u6570\u636e\u7b5b\u9009\u9009\u9898&#xff08;\u5982\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u7528AI\u9884\u6d4b\u70ed\u70b9&#xff0c;\u9009\u9898\u901a\u8fc7\u7387\u4ec515%&#xff0c;\u4f46\u7528\u6237\u5b8c\u8bfb\u7387\u8fbe68%&#xff09;&#xff1b;<\/li>\n<li>\u4e09\u9636\u521b\u4f5c\u5ba1\u6838\u673a\u5236&#xff1a;\n<li>\u521d\u7a3f\u5b8c\u6210\u540e&#xff0c;\u7531\u9886\u57df\u4e13\u5bb6\u9a8c\u8bc1\u4e8b\u5b9e\u51c6\u786e\u6027&#xff08;\u5982\u5f15\u7528\u6570\u636e\u3001\u6848\u4f8b\u6765\u6e90&#xff09;&#xff1b;<\/li>\n<li>\u7f16\u8f91\u56e2\u961f\u8bc4\u4f30&#034;\u4fe1\u606f\u5bc6\u5ea6&#034;&#xff08;\u6df1\u5ea6\u9605\u8bfb\u7387\u9700&#xff1e;40%&#xff09;&#xff1b;<\/li>\n<li>\u6d4b\u8bd5\u7528\u6237\u7ec4\u53cd\u9988&#034;\u4ef7\u503c\u611f\u77e5&#034;&#xff08;NPS\u8bc4\u5206\u226540\u5206\u65b9\u53ef\u53d1\u5e03&#xff09;&#xff1b;<\/li>\n<\/li>\n<li>\u5185\u5bb9&#034;90\u79d2\u6cd5\u5219&#034;&#xff1a;\u8981\u6c42\u9996\u6bb5\u5305\u542b\u5b8c\u65745W1H&#xff08;Who\/What\/When\/Where\/Why\/How&#xff09;&#xff0c;\u964d\u4f4e\u7528\u6237\u7406\u89e3\u6210\u672c&#xff08;Bloomberg\u901a\u8fc7\u6b64\u89c4\u5219&#xff0c;\u5185\u5bb9\u5b8c\u6210\u7387\u63d0\u534725%&#xff09;\u3002<\/li>\n<\/ul>\n<h4>2. UGC\u4f4e\u8d28\u5316&#xff1a;\u751f\u6001\u6c61\u67d3\u7684\u7528\u6237\u9003\u79bb\u98ce\u9669<\/h4>\n<p>\u98ce\u9669\u8868\u73b0&#xff1a;\u5783\u573e\u5185\u5bb9\u3001\u6284\u88ad\u642c\u8fd0\u3001\u6076\u610f\u8bc4\u8bba\u6cdb\u6ee5&#xff0c;\u5bfc\u81f4\u4f18\u8d28\u521b\u4f5c\u8005\u6d41\u5931\u3001\u666e\u901a\u7528\u6237\u4f53\u9a8c\u4e0b\u964d\u3002\u67d0UGC\u5e73\u53f0\u56e0\u672a\u7ba1\u63a7\u4f4e\u8d28\u5185\u5bb9&#xff0c;3\u4e2a\u6708\u5185\u4f18\u8d28\u4f5c\u8005\u6d41\u593140%&#xff0c;\u65e5\u5747\u6d3b\u8dc3\u7528\u6237\u4e0b\u964d28%\u3002<\/p>\n<p>\u98ce\u9669\u6839\u6e90&#xff1a;<\/p>\n<ul>\n<li>\u6fc0\u52b1\u673a\u5236\u9519\u4f4d&#xff1a;\u4ec5\u6309\u6d41\u91cf\u4ed8\u8d39&#xff0c;\u5bfc\u81f4&#034;\u6807\u9898\u515a&#034;&#034;\u6d17\u7a3f\u6587&#034;\u76db\u884c&#xff1b;<\/li>\n<li>\u5ba1\u6838\u6548\u7387\u4f4e\u4e0b&#xff1a;\u4eba\u5de5\u5ba1\u6838\u5360\u6bd4\u8fc7\u9ad8&#xff0c;\u65e5\u5747\u5904\u7406\u91cf\u4e0d\u8db3\u5185\u5bb9\u603b\u91cf\u768430%\u3002<\/li>\n<\/ul>\n<p>\u9632\u63a7\u7b56\u7565&#xff1a;<\/p>\n<ul>\n<li>\u521b\u4f5c\u8005\u5206\u7ea7\u4e0e\u6536\u76ca\u7ed1\u5b9a&#xff1a;\u53c2\u8003B\u7ad9\u7b49\u7ea7\u4f53\u7cfb&#xff0c;LV6\u4f18\u8d28\u521b\u4f5c\u8005\u6536\u76ca\u7cfb\u6570\u8fbe3.5x&#xff0c;\u540c\u65f6\u9650\u5236\u4f4e\u7b49\u7ea7\u7528\u6237\u7684\u53d1\u5e03\u9891\u6b21&#xff08;\u5982LV1\u7528\u6237\u6bcf\u65e5\u4ec5\u80fd\u53d1\u5e031\u7bc7\u5185\u5bb9&#xff09;&#xff1b;<\/li>\n<li>AI\u8f85\u52a9\u5ba1\u6838\u7cfb\u7edf&#xff1a;\n<ul>\n<li>\u7528NLP\u6280\u672f\u8bc6\u522b\u6284\u88ad\u5185\u5bb9&#xff08;\u91cd\u590d\u7387&#xff1e;60%\u76f4\u63a5\u62e6\u622a&#xff09;&#xff1b;<\/li>\n<li>\u60c5\u611f\u5206\u6790\u7b5b\u9009\u6076\u610f\u8bc4\u8bba&#xff08;\u8d1f\u9762\u60c5\u7eea\u503c&#xff1e;0.8\u81ea\u52a8\u9690\u85cf&#xff09;&#xff1b;<\/li>\n<li>\u793a\u4f8b\u6a21\u578b&#xff1a;<span class=\"token keyword\">def<\/span> <span class=\"token function\">content_quality_score<\/span><span class=\"token punctuation\">(<\/span>content<span class=\"token punctuation\">)<\/span><span class=\"token punctuation\">:<\/span><br \/>\n    <span class=\"token comment\"># \u5185\u5bb9\u8d28\u91cf\u8bc4\u5206\u6a21\u578b&#xff08;0-100\u5206&#xff09;<\/span><br \/>\n    score <span class=\"token operator\">&#061;<\/span> <span class=\"token number\">0<\/span><br \/>\n    <span class=\"token comment\"># \u539f\u521b\u5ea6&#xff08;\u6743\u91cd30%&#xff09;<\/span><br \/>\n    score <span class=\"token operator\">&#043;&#061;<\/span> <span class=\"token number\">30<\/span> <span class=\"token operator\">*<\/span> <span class=\"token punctuation\">(<\/span><span class=\"token number\">1<\/span> <span class=\"token operator\">&#8211;<\/span> plagiarism_rate<span class=\"token punctuation\">(<\/span>content<span class=\"token punctuation\">)<\/span><span class=\"token punctuation\">)<\/span><br \/>\n    <span class=\"token comment\"># \u4fe1\u606f\u5bc6\u5ea6&#xff08;\u6743\u91cd40%&#xff09;<\/span><br \/>\n    score <span class=\"token operator\">&#043;&#061;<\/span> <span class=\"token number\">40<\/span> <span class=\"token operator\">*<\/span> <span class=\"token punctuation\">(<\/span><span class=\"token number\">1<\/span> <span class=\"token keyword\">if<\/span> depth_rate<span class=\"token punctuation\">(<\/span>content<span class=\"token punctuation\">)<\/span> <span class=\"token operator\">&gt;<\/span> <span class=\"token number\">0.4<\/span> <span class=\"token keyword\">else<\/span> <span class=\"token number\">0.5<\/span><span class=\"token punctuation\">)<\/span><br \/>\n    <span class=\"token comment\"># \u4e92\u52a8\u6f5c\u529b&#xff08;\u6743\u91cd30%&#xff09;<\/span><br \/>\n    score <span class=\"token operator\">&#043;&#061;<\/span> <span class=\"token number\">30<\/span> <span class=\"token operator\">*<\/span> engagement_prediction<span class=\"token punctuation\">(<\/span>content<span class=\"token punctuation\">)<\/span><br \/>\n    <span class=\"token keyword\">return<\/span> score<br \/>\n<span class=\"token comment\"># \u4f4e\u4e8e60\u5206\u7684\u5185\u5bb9\u8fdb\u5165\u4eba\u5de5\u590d\u5ba1<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\u4f18\u8d28\u5185\u5bb9\u6d41\u91cf\u503e\u659c&#xff1a;\u901a\u8fc7\u7528\u6237\u6807\u8bb0&#xff08;\u5982&#034;\u6df1\u5ea6\u957f\u6587&#034;&#xff09;\u548c\u7b97\u6cd5\u63a8\u8350&#xff0c;\u8ba9TOP 10%\u7684UGC\u5185\u5bb9\u83b7\u5f9780%\u7684\u66dd\u5149\u91cf&#xff08;Medium\u5e73\u53f0\u5b9e\u8df5\u6570\u636e&#xff09;\u3002<\/li>\n<\/ul>\n<hr \/>\n<h3>\u56db\u3001\u98ce\u9669\u9632\u63a7\u7684\u7ec8\u6781\u903b\u8f91&#xff1a;\u6784\u5efa&#034;\u8d28\u6548\u5408\u4e00&#034;\u7684\u52a8\u6001\u5e73\u8861\u4f53\u7cfb<\/h3>\n<p>\u5a92\u4f53\u5e73\u53f0\u7684\u98ce\u9669\u9632\u63a7\u5e76\u975e\u5355\u4e00\u6307\u6807\u7684\u4f18\u5316&#xff0c;\u800c\u662f&#034;\u6d41\u91cf\u8d28\u91cf-\u5185\u5bb9\u8d28\u91cf-\u5546\u4e1a\u53d8\u73b0&#034;\u7684\u7cfb\u7edf\u6027\u534f\u540c\u3002\u603b\u7ed3\u5934\u90e8\u5e73\u53f0\u7684\u6210\u529f\u7ecf\u9a8c&#xff0c;\u9700\u628a\u63e1\u4e09\u5927\u6838\u5fc3\u903b\u8f91&#xff1a;<\/p>\n<li>\n<p>\u6307\u6807\u8054\u52a8\u76d1\u6d4b&#xff1a;\u5c06\u6d41\u91cf\u6307\u6807&#xff08;\u8df3\u51fa\u7387\u3001\u7559\u5b58\u7387&#xff09;\u3001\u5185\u5bb9\u6307\u6807&#xff08;\u5b8c\u8bfb\u7387\u3001\u4e92\u52a8\u7387&#xff09;\u3001\u5546\u4e1a\u6307\u6807&#xff08;eCPM\u3001\u4ed8\u8d39\u8f6c\u5316\u7387&#xff09;\u7eb3\u5165\u7edf\u4e00\u770b\u677f&#xff0c;\u5f53\u67d0\u4e00\u6307\u6807\u7a81\u7834\u9884\u8b66\u9608\u503c\u65f6&#xff0c;\u81ea\u52a8\u89e6\u53d1\u5173\u8054\u6307\u6807\u7684\u6392\u67e5&#xff08;\u5982\u8df3\u51fa\u7387&#xff1e;55%\u65f6&#xff0c;\u540c\u6b65\u68c0\u67e5\u5185\u5bb9\u8d28\u91cf\u5206\u662f\u5426&#xff1c;60\u5206&#xff09;&#xff1b;<\/p>\n<\/li>\n<li>\n<p>\u8d28\u91cf\u4e0e\u89c4\u6a21\u7684\u52a8\u6001\u5e73\u8861&#xff1a;\u901a\u8fc7\u516c\u5f0f\u5065\u5eb7\u6269\u5f20\u901f\u7387 &#061; \u4f18\u8d28\u751f\u4ea7\u8005\u589e\u901f\u00d7\u4eba\u5747\u4ea7\u80fd \/ \u7528\u6237\u589e\u901f^0.6\u63a7\u5236\u8282\u594f&#xff0c;\u5f53\u7528\u6237\u589e\u901f\u8fc7\u5feb\u65f6&#xff0c;\u4f18\u5148\u542f\u52a8\u521b\u4f5c\u8005\u62db\u52df\u8ba1\u5212&#xff0c;\u907f\u514d\u5185\u5bb9\u4f9b\u7ed9\u8ddf\u4e0d\u4e0a\u9700\u6c42&#xff1b;<\/p>\n<\/li>\n<li>\n<p>\u957f\u671f\u4ef7\u503c\u4f18\u5148&#xff1a;\u62d2\u7edd&#034;\u77ed\u671f\u6d41\u91cf\u8bf1\u60d1&#034;&#xff0c;\u5982\u6807\u9898\u515a\u867d\u80fd\u63d0\u5347\u70b9\u51fb\u738730%&#xff0c;\u4f46\u4f1a\u5bfc\u81f4\u7528\u6237\u4fe1\u4efb\u5ea6\u4e0b\u964d50%&#xff08;BuzzFeed\u5b9e\u9a8c\u6570\u636e&#xff09;&#xff0c;\u6700\u7ec8\u635f\u5bb3\u5e7f\u544a\u6ea2\u4ef7\u4e0e\u4ed8\u8d39\u8f6c\u5316\u3002<\/p>\n<\/li>\n<hr \/>\n<p>\u5a92\u4f53\u884c\u4e1a\u7684\u7ade\u4e89\u672c\u8d28\u662f&#034;\u4f18\u8d28\u4fe1\u606f\u5bc6\u5ea6&#034;\u7684\u7ade\u4e89&#xff0c;\u98ce\u9669\u9632\u63a7\u7684\u6838\u5fc3\u662f\u8ba9\u6bcf\u4e00\u6b21\u7528\u6237\u4ea4\u4e92\u3001\u6bcf\u4e00\u7bc7\u5185\u5bb9\u3001\u6bcf\u4e00\u6b21\u5e7f\u544a\u5c55\u793a\u90fd\u4ea7\u751f\u771f\u5b9e\u4ef7\u503c\u3002\u901a\u8fc7\u672c\u6587\u7684\u6307\u6807\u4f53\u7cfb\u4e0e\u9632\u63a7\u7b56\u7565&#xff0c;\u5e73\u53f0\u53ef\u5b9e\u73b0\u4ece&#034;\u88ab\u52a8\u6551\u706b&#034;\u5230&#034;\u4e3b\u52a8\u9884\u8b66&#034;\u7684\u8f6c\u53d8&#xff0c;\u5728\u590d\u6742\u7684\u5e02\u573a\u73af\u5883\u4e2d\u7a7f\u8d8a\u5468\u671f&#xff0c;\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6587\u7ae0\u6d4f\u89c8\u9605\u8bfb802\u6b21\uff0c\u70b9\u8d5e19\u6b21\uff0c\u6536\u85cf19\u6b21\u3002\u5a92\u4f53\u5e73\u53f0\u9762\u4e34\u6d41\u91cf\u8d28\u91cf\u3001\u5e7f\u544a\u53d8\u73b0\u3001\u5185\u5bb9\u8d28\u91cf\u4e09\u91cd\u6838\u5fc3\u98ce\u9669\u3002\u6d41\u91cf\u98ce\u9669\u8868\u73b0\u4e3a\uff1a\u9996\u9875\u8df3\u51fa\u7387\u8d8555%\u53cd\u6620\u9996\u5c4f\u5339\u914d\u5ea6\u4e0d\u8db3\uff0c\u7b2c3\u9875\u7559\u5b58\u7387\u4f4e\u4e8e25%\u663e\u793a\u5185\u5bb9\u6df1\u5ea6\u7f3a\u9677\uff0c7\u65e5\u56de\u8bbf\u7387\u4e0d\u8db315%\u9884\u793a\u7c98\u6027\u5371\u673a\u3002\u5e7f\u544a\u98ce\u9669\u5305\u62ec\uff1a\u586b\u5145\u7387\u4f4e\u4e8e60%\u5bfc\u81f4\u6536\u5165\u7f29\u6c34\uff0ceCPM&lt;$2.1\/CPC&lt;$0.18\u663e\u793a\u6d41\u91cf\u4ef7\u503c\u4f4e\u4f30\uff0c\u65e0\u6548\u6d41\u91cf\u8d8528%\u5f15\u53d1\u4fe1\u4efb\u5371\u673a\u3002\u5185\u5bb9\u98ce\u9669\u6d89\u53caPGC\u4e13\u4e1a\u5ea6\u4e0d\u8db3\u548cUGC\u4f4e\u8d28\u5316\u3002\u9632\u63a7\u7b56\u7565\u5305\u62ec\uff1a\u9996\u5c4f3\u79d2\u4ef7\u503c\u5448\u73b0\u3001\u667a\u80fd\u63a8\u8350\u7b97\u6cd5\u4f18\u5316\u3001\u6df7\u5408\u7ade\u4ef7\u67b6\u6784\u90e8\u7f72\u3001\u591a\u5c42\u7ea7\u53cd\u4f5c\u5f0a\u6280\u672f\u7b49\uff0c\u9700\u6784\u5efa&quot;\u8d28\u91cf-\u6d41\u91cf-\u53d8\u73b0&quot;\u7684\u95ed\u73af\u6cbb\u7406\u4f53\u7cfb\u3002<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[323,399,6086,801],"topic":[],"class_list":["post-57865","post","type-post","status-publish","format-standard","hentry","category-server","tag-323","tag-399","tag-6086","tag-801"],"yoast_head":"<!-- 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