{"id":57810,"date":"2025-08-15T20:19:56","date_gmt":"2025-08-15T12:19:56","guid":{"rendered":"https:\/\/www.wsisp.com\/helps\/57810.html"},"modified":"2025-08-15T20:19:56","modified_gmt":"2025-08-15T12:19:56","slug":"%e5%88%a9%e6%b6%a6%e7%bf%bb10%e5%80%8d%ef%bc%81%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e6%96%b0%e5%8d%b0%e9%92%9e%e6%9c%ba%e8%af%9e%e7%94%9f%ef%bc%9apod-%e5%a6%82%e4%bd%95%e4%bb%8e","status":"publish","type":"post","link":"https:\/\/www.wsisp.com\/helps\/57810.html","title":{"rendered":"\u5229\u6da6\u7ffb10\u500d\uff01\u8de8\u5883\u7535\u5546\u65b0\u201c\u5370\u949e\u673a\u201d\u8bde\u751f\uff1aPOD \u5982\u4f55\u4ece\u5c0f\u4f17\u8d70\u5411\u5343\u4ebf\u98ce\u53e3\uff1f"},"content":{"rendered":"<\/p>\n<h2 id=\"0\"><\/h2>\n<p>\u4e00\u4e2a\u4eba\u3001\u4e00\u53f0\u7535\u8111\u3001\u65e5\u5747\u4e24\u767e\u5355&#xff0c;\u65fa\u5b63\u76f4\u51b2\u4e09\u5343\u5355\u2014\u2014\u8fd9\u4e0d\u662f\u795e\u8bdd&#xff0c;\u800c\u662f\u6b63\u5728\u53d1\u751f\u7684\u8de8\u5883\u7535\u5546\u65b0\u73b0\u5b9e\u3002<br \/>\n\u5f53\u201c\u5907\u8d27\u201d\u6210\u4e3a\u98ce\u9669&#xff0c;\u5f53\u201c\u4e2a\u6027\u5316\u201d\u6210\u4e3a\u521a\u9700&#xff0c;POD&#xff08;Print on Demand&#xff0c;\u6309\u9700\u6253\u5370&#xff09;\u6b63\u4ee5\u75ab\u60c5\u65f6\u671f\u201c\u53e3\u7f69\u673a\u201d\u822c\u7684\u7206\u53d1\u529b&#xff0c;\u91cd\u5851\u5168\u7403\u7535\u5546\u683c\u5c40\u3002<\/p>\n<hr \/>\n<h3 id=\"1\">01&#xff5c;\u4ece\u8fb9\u7f18\u5230\u4e3b\u6d41&#xff1a;POD \u7684\u4e94\u5e74\u8dc3\u8fc1<\/h3>\n<table>\n<tr>\u65f6\u95f4\u8282\u70b9\u5173\u952e\u4e8b\u4ef6\u884c\u4e1a\u4fe1\u53f7<\/tr>\n<tbody>\n<tr>\n<td>2020<\/td>\n<td>\u5168\u7403\u75ab\u60c5 \u2192 \u7ebf\u4e0a\u6d41\u91cf\u4e95\u55b7<\/td>\n<td>\u6307\u7eb9\u79d1\u6280\u4e1a\u52a1\u589e\u901f &gt;500%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>Temu\/SHEIN \u52a0\u7801\u62db\u5546<\/td>\n<td>\u201c\u51fa\u6d77\u56db\u5c0f\u9f99\u201d\u5168\u9762\u62e5\u62b1 POD<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>\u5e02\u573a\u89c4\u6a21 98 \u4ebf\u7f8e\u5143<\/td>\n<td>Google Trends \u5174\u8da3\u503c 5 \u5e74 &#043;300%<\/td>\n<\/tr>\n<tr>\n<td>2031E<\/td>\n<td>\u9884\u8ba1 471 \u4ebf\u7f8e\u5143<\/td>\n<td>CAGR &gt;25%&#xff0c;\u4ecd\u5728\u52a0\u901f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6838\u5fc3\u903b\u8f91<\/p>\n<ul>\n<li>\u2022 \u96f6\u5e93\u5b58&#xff1a;\u5148\u5356\u540e\u4ea7&#xff0c;\u73b0\u91d1\u6d41\u6781\u4f18<\/li>\n<li>\u2022 \u9ad8\u6ea2\u4ef7&#xff1a;\u4e00\u5f20\u56fe&#061;10 \u500d\u5229\u6da6&#xff0c;\u9000\u8d27\u7387 &lt;0.3%<\/li>\n<li>\u2022 \u5e73\u53f0\u53cb\u597d&#xff1a;\u534a\u6258\u7ba1\u7ea2\u5229 &#043; \u5b9a\u5236\u5546\u54c1\u6838\u4ef7\u5bbd\u677e<\/li>\n<\/ul>\n<hr \/>\n<h3 id=\"2\">02&#xff5c;\u4f9b\u5e94\u94fe\u201c\u53bb\u7f8e\u56fd\u5316\u201d\u2192\u201c\u518d\u7f8e\u56fd\u5316\u201d<\/h3>\n<table>\n<tr>\u9636\u6bb5\u5178\u578b\u7279\u5f81\u4ee3\u8868\u4f01\u4e1a<\/tr>\n<tbody>\n<tr>\n<td>2020 \u524d<\/td>\n<td>\u4e2d\u56fd\u5de5\u5382\u2192\u76f4\u90ae\u5168\u7403<\/td>\n<td>\u4f20\u7edf FBA\/\u76f4\u90ae\u5356\u5bb6<\/td>\n<\/tr>\n<tr>\n<td>2020-2022<\/td>\n<td>\u6d77\u5916\u4ed3\u5907\u8d27<\/td>\n<td>\u4e07\u9091\u901a\u3001\u8c37\u4ed3\u7b49<\/td>\n<\/tr>\n<tr>\n<td>2023-\u4eca<\/td>\n<td>\u672c\u5730 POD \u5de5\u5382<\/td>\n<td>\u62e9\u8fdc&#xff08;\u7f8e\u4e1c 4 \u5382&#xff09;\u3001\u5168\u7403\u5b9a\u5236\u7f51&#xff08;10&#043;\u56fd&#xff09;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u62e9\u8fdc\u6848\u4f8b\u62c6\u89e3<\/p>\n<ul>\n<li>\u2022 \u5e03\u5c40&#xff1a;\u7ebd\u7ea6\u5dde\u00d73 &#043; \u5370\u7b2c\u5b89\u7eb3\u00d71&#xff0c;\u5361\u822a 11 \u5929\u95ed\u73af<\/li>\n<li>\u2022 \u4ea7\u80fd&#xff1a;\u65e5\u5904\u7406 5 \u4e07\u5355&#xff0c;\u670d\u52a1 2000&#043; \u5356\u5bb6<\/li>\n<li>\u2022 \u6210\u672c&#xff1a;\u7701\u6389\u5907\u8d27\u3001\u5934\u7a0b\u3001\u4ed3\u79df&#xff0c;\u6bdb\u5229\u63d0\u5347 15-25 \u4e2a\u767e\u5206\u70b9<\/li>\n<\/ul>\n<p>\u4e00\u53e5\u8bdd\u603b\u7ed3&#xff1a;\u201c\u628a\u5370\u82b1\u73af\u8282\u642c\u5230\u79bb\u6d88\u8d39\u8005\u6700\u8fd1\u7684\u5730\u65b9\u201d\u2014\u2014\u65e2\u662f\u5173\u7a0e\u907f\u9669&#xff0c;\u4e5f\u662f\u65f6\u6548\u78be\u538b\u3002<\/p>\n<hr \/>\n<h3 id=\"3\">03&#xff5c;\u5e73\u53f0\u7ea2\u5229\u5730\u56fe&#xff1a;\u54ea\u91cc\u8fd8\u6709\u201c\u6d41\u91cf\u6d3c\u5730\u201d&#xff1f;<\/h3>\n<table>\n<tr>\u6e20\u9053\u7528\u6237\u753b\u50cfPOD \u6253\u6cd52024 \u673a\u4f1a\u6307\u6570<\/tr>\n<tbody>\n<tr>\n<td>Temu<\/td>\n<td>\u4ef7\u683c\u654f\u611f\u3001\u6d77\u91cf SKU<\/td>\n<td>\u534a\u6258\u7ba1 &#043; \u5feb\u53cd<\/td>\n<td>\u2605\u2605\u2605\u2605\u2606<\/td>\n<\/tr>\n<tr>\n<td>SHEIN<\/td>\n<td>Z \u4e16\u4ee3\u3001\u65f6\u5c1a\u5bfc\u5411<\/td>\n<td>\u56fe\u6848\u5dee\u5f02\u5316<\/td>\n<td>\u2605\u2605\u2605\u2605\u2606<\/td>\n<\/tr>\n<tr>\n<td>TikTok Shop<\/td>\n<td>\u77ed\u89c6\u9891\u51b2\u52a8\u6d88\u8d39<\/td>\n<td>\u5f00\u7bb1&#043;\u5b9a\u5236\u8fc7\u7a0b<\/td>\n<td>\u2605\u2605\u2605\u2605\u2605<\/td>\n<\/tr>\n<tr>\n<td>Etsy<\/td>\n<td>25-44 \u5c81\u5973\u6027\u3001\u60c5\u611f\u6d88\u8d39<\/td>\n<td>\u624b\u4f5c&#043;\u9ad8\u6ea2\u4ef7<\/td>\n<td>\u2605\u2605\u2605\u2606\u2606<\/td>\n<\/tr>\n<tr>\n<td>\u72ec\u7acb\u7ad9<\/td>\n<td>\u54c1\u724c\u6c89\u6dc0\u3001\u79c1\u57df\u590d\u8d2d<\/td>\n<td>\u4f1a\u5458\u5236&#043;\u9650\u91cf\u6b3e<\/td>\n<td>\u2605\u2605\u2605\u2605\u2606<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5b9e\u64cd\u5efa\u8bae<\/p>\n<ul>\n<li>\u2022 TikTok&#xff1a;15 \u79d2\u201c\u6253\u5370\u8fc7\u7a0b\u201d\u77ed\u89c6\u9891&#xff0c;\u5355\u6761\u64ad\u653e\u7834\u767e\u4e07\u5373\u53ef\u65e5\u9500\u5343\u5355<\/li>\n<li>\u2022 Etsy&#xff1a;\u827a\u672f\u63d2\u753b\u3001\u5ba0\u7269\u7eaa\u5ff5&#xff0c;\u5ba2\u5355\u4ef7\u53ef\u8fbe 39-59 \u7f8e\u5143<\/li>\n<li>\u2022 \u72ec\u7acb\u7ad9&#xff1a;\u7528 Klaviyo \u505a\u90ae\u4ef6\u8425\u9500&#xff0c;\u590d\u8d2d\u7387\u63d0\u5347 30%&#043;<\/li>\n<\/ul>\n<hr \/>\n<h3 id=\"4\">04&#xff5c;\u7ea2\u6d77\u7ade\u4e89\u4e0b\u7684\u4e09\u6761\u7a81\u56f4\u8def\u5f84<\/h3>\n<h4 id=\"5\">\u2460 \u54c1\u7c7b\u5782\u76f4\u5316&#xff1a;\u4ece\u201cT \u6064\u201d\u5230\u201c\u82b1\u56ed\u65d7\u201d<\/h4>\n<ul>\n<li>\u2022 \u9ad8\u589e\u901f&#xff1a;\u82b1\u56ed\u65d7\u3001\u6e38\u884c\u5200\u65d7\u3001\u6728\u827a\u88c5\u9970&#xff0c;\u5e73\u53f0\u7ade\u4e89\u5ea6 &lt;10%<\/li>\n<li>\u2022 \u9ad8\u5229\u6da6&#xff1a;\u4e9a\u514b\u529b\u591c\u706f\u6210\u672c 4 \u7f8e\u5143&#xff0c;\u552e\u4ef7 29.9 \u7f8e\u5143&#xff0c;ROI &gt;5<\/li>\n<\/ul>\n<h4 id=\"6\">\u2461 \u5de5\u827a\u5dee\u5f02\u5316&#xff1a;\u591a\u6750\u8d28\u7ec4\u5408<\/h4>\n<ul>\n<li>\u2022 \u6848\u4f8b&#xff1a;3D \u6d6e\u96d5 &#043; \u8367\u5149\u6cb9\u58a8 &#043; \u591c\u5149\u676f\u57ab&#xff0c;\u6ea2\u4ef7 3-5 \u500d<\/li>\n<li>\u2022 \u5de5\u5177&#xff1a;\u8702\u9e1f\u6570\u667a SaaS \u4e00\u952e\u62c6\u5355&#xff0c;\u65b0\u624b 7 \u5929\u4e0a\u624b<\/li>\n<\/ul>\n<h4 id=\"7\">\u2462 \u6e20\u9053\u5206\u5c42\u8fd0\u8425&#xff1a;TikTok \u7206\u6b3e \u2192 \u72ec\u7acb\u7ad9\u6c89\u6dc0<\/h4>\n<li>1. \u7528 TikTok \u6d4b\u6b3e&#xff08;7-10 \u5929&#xff09;<\/li>\n<li>2. \u7206\u6b3e\u5373\u523b\u4e0a\u67b6 Etsy\/\u72ec\u7acb\u7ad9&#xff0c;\u63d0\u4ef7 20-30%<\/li>\n<li>3. \u72ec\u7acb\u7ad9\u505a\u4f1a\u5458\u9884\u552e&#xff0c;\u9501\u5b9a 30 \u5929\u73b0\u91d1\u6d41<\/li>\n<hr \/>\n<h3 id=\"8\">05&#xff5c;\u98ce\u9669\u4e0e\u5bf9\u7b56&#xff1a;\u5f53\u201c\u52a3\u5e01\u9a71\u9010\u826f\u5e01\u201d\u6765\u4e34<\/h3>\n<table>\n<tr>\u98ce\u9669\u73b0\u8c61\u89e3\u51b3\u65b9\u6848<\/tr>\n<tbody>\n<tr>\n<td>\u4ef7\u683c\u6218<\/td>\n<td>\u540c\u8d28\u5316\u56fe\u6848\u3001\u5229\u6da6 &lt;5%<\/td>\n<td>\u5efa\u7acb\u8bbe\u8ba1\u62a4\u57ce\u6cb3&#xff0c;\u7b7e\u7ea6\u63d2\u753b\u5e08\u72ec\u5bb6\u7248\u6743<\/td>\n<\/tr>\n<tr>\n<td>\u5de5\u5382\u5185\u5377<\/td>\n<td>\u5c0f\u4f5c\u574a\u2192\u5927\u5de5\u5382\u6d17\u724c<\/td>\n<td>\u63d0\u524d\u9501\u5b9a 3000 \u33a1 \u4ee5\u4e0a\u5408\u89c4\u4ea7\u80fd<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u53f0\u653f\u7b56<\/td>\n<td>Temu \u6838\u4ef7\u8d8b\u4e25<\/td>\n<td>\u7528\u201c\u5b9a\u5236\u201d\u5c5e\u6027\u7533\u8bf7\u767d\u540d\u5355&#xff0c;\u907f\u5f00\u6bd4\u4ef7\u7cfb\u7edf<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e00\u53e5\u8bdd\u5e95\u7ebf&#xff1a;POD \u4e0d\u662f\u201c\u65e0\u95e8\u69db\u201d&#xff0c;\u800c\u662f\u201c\u8f7b\u95e8\u69db\u201d\u2014\u2014\u4f9b\u5e94\u94fe\u3001\u8bbe\u8ba1\u3001\u6d41\u91cf&#xff0c;\u4efb\u4f55\u4e00\u73af\u6389\u94fe\u5b50\u90fd\u4f1a\u88ab\u5feb\u901f\u51fa\u6e05\u3002<\/p>\n<hr \/>\n<h3 id=\"9\">06&#xff5c;2025 \u884c\u52a8\u6e05\u5355&#xff1a;\u5982\u4f55 30 \u5929\u5185\u5207\u5165 POD&#xff1f;<\/h3>\n<li>1. \u9009\u54c1&#xff1a;\u7528 Etsy&#043;TikTok \u53cc\u5e73\u53f0\u722c\u866b&#xff0c;\u7b5b\u51fa\u6708\u9500\u91cf &gt;500\u3001\u7ade\u54c1 &lt;50 \u7684\u84dd\u6d77\u8bcd<\/li>\n<li>2. \u8bbe\u8ba1&#xff1a;Midjourney &#043; \u7248\u6743\u4e70\u65ad&#xff0c;\u5355\u56fe\u6210\u672c &lt;5 \u7f8e\u5143<\/li>\n<li>3. \u4f9b\u5e94\u94fe&#xff1a;\u6307\u7eb9\u79d1\u6280\/\u8702\u9e1f\u6570\u667a\u4e00\u952e\u63a5\u5165&#xff0c;\u7f8e\u56fd\/\u65e5\u672c\u672c\u5730 48h \u51fa\u5e93<\/li>\n<li>4. \u6295\u653e&#xff1a;TikTok Spark Ads \u653e\u5927 UGC \u89c6\u9891&#xff0c;ROAS \u76ee\u6807 &gt;3<\/li>\n<li>5. \u590d\u8d2d&#xff1a;\u72ec\u7acb\u7ad9\u6346\u7ed1\u201c\u751f\u65e5\u63d0\u9192\u201d&#043;\u201c\u7eaa\u5ff5\u65e5\u5b9a\u5236\u201d&#xff0c;\u90ae\u4ef6\u81ea\u52a8\u5316 3 \u5c01\u6210\u4ea4\u6d41\u7a0b<\/li>\n<hr \/>\n<h3 id=\"10\">\u5c3e\u58f0&#xff1a;\u4e0b\u4e00\u6ce2\u201c\u5370\u949e\u673a\u201d\u4f1a\u662f\u8c01&#xff1f;<\/h3>\n<p>\u5f53\u672c\u5730\u5316\u751f\u4ea7\u3001\u6309\u9700\u5b9a\u5236\u3001\u5185\u5bb9\u7535\u5546\u4e09\u5927\u8d8b\u52bf\u4ea4\u6c47&#xff0c;POD \u4e0d\u518d\u662f\u201c\u5c0f\u4f17\u54c1\u7c7b\u201d&#xff0c;\u800c\u662f\u6240\u6709\u8de8\u5883\u73a9\u5bb6\u7684\u201c\u6807\u914d\u80fd\u529b\u201d\u3002<br \/>\n\u201c\u6d77\u6d6a\u9000\u53bb&#xff0c;\u624d\u77e5\u9053\u8c01\u5728\u88f8\u6cf3\u3002\u201d \u5728 POD \u7684\u4e0b\u4e00\u5e55&#xff0c;\u53ea\u6709\u540c\u65f6\u638c\u63e1\u67d4\u6027\u4f9b\u5e94\u94fe\u4e0e\u54c1\u724c\u5185\u5bb9\u529b\u7684\u73a9\u5bb6&#xff0c;\u624d\u80fd\u7ee7\u7eed\u7559\u5728\u724c\u684c\u4e0a\u3002<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6587\u7ae0\u6d4f\u89c8\u9605\u8bfb101\u6b21\u3002\u4e00\u4e2a\u4eba\u3001\u4e00\u53f0\u7535\u8111\u3001\u65e5\u5747\u4e24\u767e\u5355\uff0c\u65fa\u5b63\u76f4\u51b2\u4e09\u5343\u5355\u2014\u2014\u8fd9\u4e0d\u662f\u795e\u8bdd\uff0c\u800c\u662f\u6b63\u5728\u53d1\u751f\u7684\u8de8\u5883\u7535\u5546\u65b0\u73b0\u5b9e\u3002\u5f53\u201c\u5907\u8d27\u201d\u6210\u4e3a\u98ce\u9669\uff0c\u5f53\u201c\u4e2a\u6027\u5316\u201d\u6210\u4e3a\u521a\u9700\uff0cPOD\uff08Print on 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