{"id":110421,"date":"2026-09-28T16:25:40","date_gmt":"2026-09-28T08:25:40","guid":{"rendered":"https:\/\/www.wsisp.com\/helps\/110421.html"},"modified":"2026-09-28T16:25:40","modified_gmt":"2026-09-28T08:25:40","slug":"%e7%a7%81%e5%9f%9f%e5%95%86%e5%9f%8e%e7%9a%84%e6%95%b0%e6%8d%ae%e9%97%ad%e7%8e%af%ef%bc%9a%e8%ae%a2%e5%8d%95%e3%80%81%e7%94%a8%e6%88%b7%e3%80%81%e5%95%86%e5%93%81%e4%b8%89%e7%b1%bb%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"https:\/\/www.wsisp.com\/helps\/110421.html","title":{"rendered":"\u79c1\u57df\u5546\u57ce\u7684\u6570\u636e\u95ed\u73af\uff1a\u8ba2\u5355\u3001\u7528\u6237\u3001\u5546\u54c1\u4e09\u7c7b\u6570\u636e\u5982\u4f55\u6c89\u6dc0\u4e0e\u590d\u7528"},"content":{"rendered":"

<\/h2>\n

\u79c1\u57df\u548c\u516c\u57df\u5728\u6280\u672f\u4e0a\u771f\u6b63\u7684\u5206\u6c34\u5cad，\u4e0d\u5728\u6d41\u91cf\u8d35\u4e0d\u8d35，\u800c\u5728\u6570\u636e\u5f52\u8c01\u3002\u516c\u57df\u91cc\u7684\u7528\u6237\u884c\u4e3a\u7559\u5728\u5e73\u53f0\u4fa7，\u5546\u5bb6\u53ea\u80fd\u770b\u5230\u6c47\u603b\u62a5\u8868；\u79c1\u57df\u5546\u57ce\u628a\u6d41\u91cf\u63a5\u8fdb\u81ea\u5df1\u7684\u573a\u5b50，\u6362\u53d6\u7684\u662f\u8ba2\u5355\u3001\u7528\u6237\u3001\u5546\u54c1\u4e09\u7c7b\u6838\u5fc3\u6570\u636e\u7684\u81ea\u4e3b\u6c89\u6dc0\u4e0e\u518d\u52a0\u5de5\u80fd\u529b\u3002\u672c\u6587\u62c6\u5f00\u770b\u8fd9\u5957\u6570\u636e\u95ed\u73af\u600e\u4e48\u5728\u7cfb\u7edf\u5c42\u9762\u642d\u8d77\u6765\u3002<\/p>\n

\u76ee\u5f55<\/h3>\n
  • \u4ece\u501f\u6d41\u91cf\u5230\u517b\u6570\u636e：\u6570\u636e\u8303\u5f0f\u7684\u53d8\u5316<\/li>\n
  • \u516c\u57df\u4e2d\u53f0\u4e3a\u4ec0\u4e48\u7559\u4e0d\u4f4f\u6570\u636e<\/li>\n
  • \u4e09\u7c7b\u6838\u5fc3\u6570\u636e\u7684\u5efa\u6a21<\/li>\n
  • \u6570\u636e\u652f\u6491，\u6807\u51fa\u5904<\/li>\n
  • \u516c\u57df\u5e73\u53f0\u4e0e\u79c1\u57df\u5546\u57ce\u7684\u6570\u636e\u5bf9\u6bd4<\/li>\n
  • \u5173\u952e\u7ec4\u4ef6\u77e9\u9635<\/li>\n
  • \u843d\u5730\u6b65\u9aa4\u4e0e\u4ee3\u7801<\/li>\n
  • \u8fb9\u754c\u4e0e\u98ce\u9669<\/li>\n

    \u4e00\u3001\u4ece\u501f\u6d41\u91cf\u5230\u517b\u6570\u636e：\u6570\u636e\u8303\u5f0f\u7684\u53d8\u5316<\/h3>\n

    \u516c\u57df\u6295\u653e\u7684\u903b\u8f91\u662f"\u82b1\u94b1\u6362\u66dd\u5149，\u66dd\u5149\u6362\u70b9\u51fb，\u70b9\u51fb\u6362\u6210\u4ea4"，\u6bcf\u4e00\u6b21\u4ea4\u4e92\u7684\u660e\u7ec6\u90fd\u6c89\u6dc0\u5728\u5e73\u53f0\u3002\u79c1\u57df\u5546\u57ce\u7684\u903b\u8f91\u662f"\u628a\u4eba\u5f15\u5230\u81ea\u6709\u573a\u5b50，\u4ea4\u4e92\u660e\u7ec6\u843d\u5728\u672c\u65b9\u6570\u636e\u5e93"，\u5dee\u522b\u5728\u4e8e\u6570\u636e\u4e3b\u6743\u3002\u8fd9\u4e00\u4e3b\u6743\u5e26\u6765\u7684\u4e0d\u662f\u8425\u9500\u8bdd\u672f，\u800c\u662f\u4e00\u5957\u53ef\u5de5\u7a0b\u5316\u7684\u6570\u636e\u95ed\u73af：\u8eab\u4efd\u7ed1\u5b9a\u3001\u884c\u4e3a\u91c7\u96c6\u3001\u6807\u7b7e\u52a0\u5de5\u3001\u590d\u7528\u53cd\u54fa\u3002<\/p>\n

    [\u516c\u57df\u89e6\u8fbe] \u2500\u2500\u5f15\u6d41\u2500\u2500> [\u79c1\u57df\u8eab\u4efd\u7ed1\u5b9a openid\/unionid]
    \n \u2502
    \n \u251c\u2500> [\u884c\u4e3a\u91c7\u96c6] \u6d4f\u89c8\/\u52a0\u8d2d\/\u4e0b\u5355\/\u552e\u540e
    \n \u2502
    \n \u251c\u2500> [\u8ba2\u5355\/\u7528\u6237\/\u5546\u54c1 \u4e09\u7c7b\u6570\u636e\u843d\u5e93]
    \n \u2502
    \n \u251c\u2500> [\u6807\u7b7e\u4e0e\u753b\u50cf\u52a0\u5de5]
    \n \u2502
    \n \u2514\u2500> [\u590d\u7528\u53cd\u54fa] \u4e2a\u6027\u5316\u63a8\u8350 \/ \u7cbe\u51c6\u89e6\u8fbe \/ \u590d\u8d2d\u63d0\u9192<\/p>\n

    \u8fd9\u5f20\u56fe\u662f\u6574\u7bc7\u4e3b\u7ebf：\u6570\u636e\u4e0d\u662f\u6c89\u5728\u62a5\u8868\u91cc\u4f9b\u4eba\u770b，\u800c\u662f\u6d41\u56de\u4e1a\u52a1\u7cfb\u7edf\u53bb\u9a71\u52a8\u4e0b\u4e00\u6b21\u4ea4\u4e92\u3002\u80fd\u8dd1\u901a\u8fd9\u6761\u94fe\u8def，\u79c1\u57df\u624d\u6709\u522b\u4e8e"\u53c8\u4e00\u4e2a\u5ba2\u670d\u7a97\u53e3"\u3002<\/p>\n

    \u4e8c\u3001\u516c\u57df\u4e2d\u53f0\u4e3a\u4ec0\u4e48\u7559\u4e0d\u4f4f\u6570\u636e<\/h3>\n

    \u5e73\u53f0\u5f00\u653e\u7ed9\u5546\u5bb6\u7684\u63a5\u53e3\u901a\u5e38\u53ea\u8fd4\u56de\u805a\u5408\u540e\u7684\u7ed3\u679c：\u67d0\u5929\u6210\u4ea4\u591a\u5c11\u3001\u67d0\u5546\u54c1\u66dd\u5149\u591a\u5c11\u6b21，\u5177\u4f53\u5230"\u54ea\u4e2a\u7528\u6237\u56e0\u4e3a\u54ea\u6b21\u89e6\u8fbe\u4e0b\u4e86\u54ea\u5355"\u7684\u660e\u7ec6，\u8981\u4e48\u4e0d\u5f00\u653e，\u8981\u4e48\u9700\u8981\u8d70\u5ba1\u6279\u4e14\u5b57\u6bb5\u53d7\u9650\u3002\u8fd9\u5e26\u6765\u4e09\u4e2a\u5de5\u7a0b\u5c42\u9762\u7684\u9ebb\u70e6\u3002<\/p>\n

    \u5176\u4e00，\u5f52\u56e0\u65ad\u88c2\u3002\u7528\u6237\u4ece\u77ed\u89c6\u9891\u770b\u5230\u3001\u5230\u641c\u7d22\u8fdb\u5e97\u3001\u518d\u5230\u54a8\u8be2\u540e\u4e0b\u5355，\u8def\u5f84\u8de8\u591a\u4e2a\u89e6\u70b9，\u5e73\u53f0\u62a5\u8868\u53ea\u7ed9\u7ec8\u70b9\u6570\u636e，\u4e2d\u95f4\u94fe\u8def\u62fc\u4e0d\u5b8c\u6574，\u540e\u7eed\u60f3\u505a\u7cbe\u7ec6\u5316\u8fd0\u8425\u6ca1\u6709\u4f9d\u636e\u3002<\/p>\n

    \u5176\u4e8c，\u518d\u89e6\u8fbe\u53d7\u9650\u3002\u516c\u57df\u91cc\u7684\u7c89\u4e1d\u3001\u8fdb\u5e97\u8bbf\u5ba2，\u5546\u5bb6\u6ca1\u6709\u76f4\u8fbe\u901a\u9053，\u4e8c\u6b21\u8425\u9500\u5f97\u91cd\u65b0\u4ed8\u8d39\u4e70\u66dd\u5149，\u4e0a\u4e00\u8f6e\u6295\u653e\u79ef\u7d2f\u7684\u8ba4\u77e5\u7ea2\u5229\u6ca1\u6cd5\u4f4e\u6210\u672c\u590d\u7528\u3002<\/p>\n

    \u5176\u4e09，\u53e3\u5f84\u4e0d\u7edf\u4e00\u3002\u4e0d\u540c\u5e73\u53f0\u7684\u5b57\u6bb5\u547d\u540d\u3001\u65f6\u95f4\u7a97\u53e3\u3001\u53bb\u91cd\u89c4\u5219\u5404\u5f02，\u8de8\u5e73\u53f0\u505a\u7edf\u4e00\u7528\u6237\u89c6\u56fe\u8981\u82b1\u5927\u91cfETL\u6210\u672c，\u4e14\u5bb9\u6613\u5bf9\u4e0d\u4e0a\u3002<\/p>\n

    \u628a\u6838\u5fc3\u4ea4\u6613\u4e0e\u4ea4\u4e92\u653e\u5230\u81ea\u6709\u5546\u57ce，\u8fd9\u4e9b\u95ee\u9898\u4ece"\u80fd\u4e0d\u80fd\u62ff\u5230"\u9000\u5316\u6210"\u600e\u4e48\u5b58\u597d\u3001\u600e\u4e48\u6253\u901a"，\u540e\u8005\u662f\u7eaf\u5de5\u7a0b\u95ee\u9898，\u53ef\u63a7\u5f97\u591a\u3002<\/p>\n

    \u4e09\u3001\u4e09\u7c7b\u6838\u5fc3\u6570\u636e\u7684\u5efa\u6a21<\/h3>\n

    \u79c1\u57df\u5546\u57ce\u7684\u6570\u636e\u5e95\u5ea7，\u53ef\u4ee5\u6536\u655b\u4e3a\u4e09\u7c7b\u5b9e\u4f53：\u7528\u6237（who）\u3001\u5546\u54c1（what）\u3001\u8ba2\u5355（how much & when）\u3002\u518d\u8865\u4e00\u5f20\u884c\u4e3a\u8868\u628a\u4e8c\u8005\u8fde\u8d77\u6765，\u5c31\u591f\u652f\u6491\u5927\u90e8\u5206\u8fd0\u8425\u5206\u6790\u3002<\/p>\n

    — \u7528\u6237\u4e3b\u8868（\u672c\u65b9\u8eab\u4efd）<\/span>
    \nCREATE<\/span> TABLE<\/span> `<\/span>users`<\/span><\/span> (<\/span>
    \n `<\/span>id`<\/span><\/span> BIGINT<\/span> PRIMARY<\/span> KEY<\/span>,<\/span>
    \n `<\/span>union_id`<\/span><\/span> VARCHAR<\/span>(<\/span>64<\/span>)<\/span>,<\/span> — \u8de8\u5e94\u7528\u7edf\u4e00\u6807\u8bc6<\/span>
    \n `<\/span>channel`<\/span><\/span> VARCHAR<\/span>(<\/span>32<\/span>)<\/span>,<\/span> — \u6765\u6e90\u6e20\u9053<\/span>
    \n `<\/span>created_at`<\/span><\/span> DATETIME<\/span>
    \n)<\/span>;<\/span><\/p>\n

    — \u5546\u54c1\u4e3b\u6570\u636e<\/span>
    \nCREATE<\/span> TABLE<\/span> `<\/span>products`<\/span><\/span> (<\/span>
    \n `<\/span>id`<\/span><\/span> BIGINT<\/span> PRIMARY<\/span> KEY<\/span>,<\/span>
    \n `<\/span>sku`<\/span><\/span> VARCHAR<\/span>(<\/span>64<\/span>)<\/span>,<\/span>
    \n `<\/span>title`<\/span><\/span> VARCHAR<\/span>(<\/span>255<\/span>)<\/span>,<\/span>
    \n `<\/span>category`<\/span><\/span> VARCHAR<\/span>(<\/span>64<\/span>)<\/span>,<\/span>
    \n `<\/span>price`<\/span><\/span> DECIMAL<\/span>(<\/span>10<\/span>,<\/span>2<\/span>)<\/span>
    \n)<\/span>;<\/span><\/p>\n

    — \u8ba2\u5355（\u6210\u4ea4\u4e8b\u5b9e）<\/span>
    \nCREATE<\/span> TABLE<\/span> `<\/span>orders`<\/span><\/span> (<\/span>
    \n `<\/span>id`<\/span><\/span> BIGINT<\/span> PRIMARY<\/span> KEY<\/span>,<\/span>
    \n `<\/span>user_id`<\/span><\/span> BIGINT<\/span> NOT<\/span> NULL<\/span>,<\/span>
    \n `<\/span>product_id`<\/span><\/span> BIGINT<\/span> NOT<\/span> NULL<\/span>,<\/span>
    \n `<\/span>amount`<\/span><\/span> DECIMAL<\/span>(<\/span>10<\/span>,<\/span>2<\/span>)<\/span>,<\/span>
    \n `<\/span>source`<\/span><\/span> VARCHAR<\/span>(<\/span>32<\/span>)<\/span>,<\/span> — \u6210\u4ea4\u6765\u6e90：\u81ea\u7136\/\u6d3b\u52a8\/\u5bfc\u8d2d<\/span>
    \n `<\/span>paid_at`<\/span><\/span> DATETIME<\/span>
    \n)<\/span>;<\/span><\/p>\n

    — \u884c\u4e3a\u660e\u7ec6（\u8fde\u63a5\u7528\u6237\u4e0e\u5546\u54c1）<\/span>
    \nCREATE<\/span> TABLE<\/span> `<\/span>events`<\/span><\/span> (<\/span>
    \n `<\/span>id`<\/span><\/span> BIGINT<\/span> PRIMARY<\/span> KEY<\/span>,<\/span>
    \n `<\/span>user_id`<\/span><\/span> BIGINT<\/span>,<\/span>
    \n `<\/span>product_id`<\/span><\/span> BIGINT<\/span>,<\/span>
    \n `<\/span>event_type`<\/span><\/span> VARCHAR<\/span>(<\/span>32<\/span>)<\/span>,<\/span> — view\/cart\/order\/refund<\/span>
    \n `<\/span>ts`<\/span><\/span> DATETIME<\/span>,<\/span>
    \n INDEX<\/span> idx_user (<\/span>user_id)<\/span>,<\/span>
    \n INDEX<\/span> idx_prod (<\/span>product_id)<\/span>
    \n)<\/span>;<\/span><\/p>\n

    events \u8868\u662f\u8fd9\u5957\u6a21\u578b\u7684\u5173\u952e：\u5b83\u628a"\u8c01\u3001\u770b\u4e86\u4ec0\u4e48\u3001\u505a\u4e86\u4ec0\u4e48\u3001\u4f55\u65f6"\u53d8\u6210\u53ef\u67e5\u8be2\u7684\u4e8b\u5b9e\u6d41，\u8ba2\u5355\u53ea\u662f\u5176\u4e2d\u4e00\u79cd\u4e8b\u4ef6\u7c7b\u578b\u3002\u884c\u4e3a\u660e\u7ec6\u548c\u8ba2\u5355\u89e3\u8026，\u65e2\u4e0d\u5f71\u54cd\u4ea4\u6613\u4e3b\u94fe\u8def\u6027\u80fd，\u53c8\u80fd\u652f\u6491\u6f0f\u6597\u3001\u7559\u5b58\u3001\u590d\u8d2d\u7b49\u5206\u6790，\u4e0d\u5fc5\u6bcf\u6b21\u90fd\u53bb join \u8ba2\u5355\u8868\u3002<\/p>\n

    \u56db\u3001\u6570\u636e\u652f\u6491，\u6807\u51fa\u5904<\/h3>\n

    \u79c1\u57df\u7535\u5546\u5df2\u6210\u4e3a\u4e00\u4e2a\u53ef\u89c2\u7684\u5e02\u573a\u3002\u636e\u7f51\u7ecf\u793e\u300a2023 \u4e2d\u56fd\u79c1\u57df\u7535\u5546\u5e02\u573a\u6570\u636e\u62a5\u544a\u300b，\u5f53\u5e74\u79c1\u57df\u7535\u5546\u5e02\u573a\u89c4\u6a21\u7ea6 5.8 \u4e07\u4ebf\u5143，\u7528\u6237\u89c4\u6a21\u7ea6 4.5 \u4ebf\u3002\u53e6\u636e CNNIC \u7b2c 56 \u6b21\u300a\u4e2d\u56fd\u4e92\u8054\u7f51\u7edc\u53d1\u5c55\u72b6\u51b5\u7edf\u8ba1\u62a5\u544a\u300b，\u622a\u81f3 2025 \u5e74 6 \u6708\u6211\u56fd\u7f51\u6c11\u89c4\u6a21\u8fbe 11.23 \u4ebf，\u4e92\u8054\u7f51\u666e\u53ca\u7387 79.7%\u3002\u4e24\u7ec4\u6570\u636e\u653e\u5728\u4e00\u8d77\u8bf4\u660e：\u6d88\u8d39\u7ebf\u4e0a\u5316\u7684\u76d8\u5b50\u8db3\u591f\u5927，\u800c\u628a\u5176\u4e2d\u4e00\u90e8\u5206\u4ea4\u6613\u4e0e\u4ea4\u4e92\u6c89\u6dc0\u5230\u81ea\u6709\u573a\u5b50，\u662f\u8bb8\u591a\u5546\u5bb6\u6b63\u5728\u63a8\u8fdb\u7684\u5de5\u7a0b\u9009\u9879\u3002\u4e0d\u540c\u673a\u6784\u53e3\u5f84\u548c\u7edf\u8ba1\u53e3\u5f84\u6709\u5dee\u5f02，\u5177\u4f53\u6570\u5b57\u4e0d\u5b9c\u5f53\u4f5c\u7cbe\u786e\u503c，\u8d8b\u52bf\u65b9\u5411\u76f8\u5bf9\u4e00\u81f4\u3002<\/p>\n

    \u4e94\u3001\u516c\u57df\u5e73\u53f0\u4e0e\u79c1\u57df\u5546\u57ce\u7684\u6570\u636e\u5bf9\u6bd4<\/h3>\n\n\u7ef4\u5ea6\u516c\u57df\u5e73\u53f0\u79c1\u57df\u5546\u57ce<\/tr>\n\n\n\n\n\n\n\n
    \u6570\u636e\u5f52\u5c5e<\/td>\n\u5e73\u53f0\u4fa7<\/td>\n\u5546\u5bb6\u81ea\u6709<\/td>\n<\/tr>\n
    \u660e\u7ec6\u7c92\u5ea6<\/td>\n\u805a\u5408\u4e3a\u4e3b<\/td>\n\u7528\u6237\u7ea7\u660e\u7ec6<\/td>\n<\/tr>\n
    \u518d\u89e6\u8fbe<\/td>\n\u9700\u91cd\u65b0\u4ed8\u8d39<\/td>\n\u81ea\u6709\u901a\u9053\u76f4\u8fbe<\/td>\n<\/tr>\n
    \u5f52\u56e0\u94fe\u8def<\/td>\n\u591a\u65ad\u70b9<\/td>\n\u53ef\u5168\u7a0b\u4e32\u8054<\/td>\n<\/tr>\n
    \u52a0\u5de5\u81ea\u7531\u5ea6<\/td>\n\u53d7\u63a5\u53e3\u9650\u5236<\/td>\n\u81ea\u884c ETL\/\u5efa\u6a21<\/td>\n<\/tr>\n
    \u5408\u89c4\u8981\u6c42<\/td>\n\u5e73\u53f0\u89c4\u5219<\/td>\n\u81ea\u884c\u627f\u62c5\u4e2a\u4fdd\u4e49\u52a1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u8868\u91cc"\u5408\u89c4\u8981\u6c42"\u4e00\u884c\u503c\u5f97\u6ce8\u610f：\u6570\u636e\u4e3b\u6743\u8f6c\u79fb\u7684\u540c\u65f6，\u5546\u5bb6\u4e5f\u63a5\u8fc7\u4e86\u4e2a\u4eba\u4fe1\u606f\u4fdd\u62a4\u7684\u4e3b\u4f53\u8d23\u4efb，\u8fd9\u90e8\u5206\u5728\u7b2c\u516b\u8282\u5c55\u5f00\u3002<\/p>\n

    \u516d\u3001\u5173\u952e\u7ec4\u4ef6\u77e9\u9635<\/h3>\n\n\u7ec4\u4ef6\u804c\u8d23\u4f18\u52bf\u52a3\u52bf<\/tr>\n\n\n\n\n\n\n\n
    \u8eab\u4efd\u7ed1\u5b9a（ID-Mapping）<\/td>\n\u591a\u89e6\u70b9\u5f52\u4e00\u4e3a\u7528\u6237<\/td>\n\u7edf\u4e00\u89c6\u56fe<\/td>\n\u8de8\u57df\u6807\u8bc6\u7f3a\u5931\u96be\u5408\u5e76<\/td>\n<\/tr>\n
    \u884c\u4e3a\u91c7\u96c6<\/td>\n\u57cb\u70b9\/\u4e8b\u4ef6\u4e0a\u62a5<\/td>\n\u8fd8\u539f\u8def\u5f84<\/td>\n\u57cb\u70b9\u8d28\u91cf\u5f71\u54cd\u53ef\u4fe1\u5ea6<\/td>\n<\/tr>\n
    \u6807\u7b7e\u5f15\u64ce<\/td>\n\u89c4\u5219\/\u6a21\u578b\u6253\u6807<\/td>\n\u590d\u7528\u4fbf\u6377<\/td>\n\u6807\u7b7e\u81a8\u80c0\u96be\u7ef4\u62a4<\/td>\n<\/tr>\n
    \u753b\u50cf\u805a\u5408<\/td>\n\u7528\u6237\u7ea7\u7279\u5f81\u6c47\u603b<\/td>\n\u652f\u6491\u4e2a\u6027\u5316<\/td>\n\u5b9e\u65f6\u6027\u6709\u6210\u672c<\/td>\n<\/tr>\n
    \u5f52\u56e0\u670d\u52a1<\/td>\n\u6e20\u9053\/\u9996\u5355\u5f52\u56e0<\/td>\n\u6307\u5bfc\u6295\u653e<\/td>\n\u591a\u89e6\u70b9\u5206\u914d\u6709\u6b67\u4e49<\/td>\n<\/tr>\n
    \u589e\u91cf\u540c\u6b65<\/td>\nCDC\/binlog \u5165\u4ed3<\/td>\n\u4f4e\u5ef6\u8fdf<\/td>\n\u94fe\u8def\u590d\u6742<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u516d\u4e2a\u7ec4\u4ef6\u91cc，\u8eab\u4efd\u7ed1\u5b9a\u548c\u589e\u91cf\u540c\u6b65\u5bb9\u6613\u88ab\u4f4e\u4f30\u3002\u524d\u8005\u51b3\u5b9a"\u80fd\u4e0d\u80fd\u8ba4\u51fa\u662f\u540c\u4e00\u4e2a\u4eba"，\u540e\u8005\u51b3\u5b9a"\u6570\u636e\u80fd\u4e0d\u80fd\u5b9e\u65f6\u6d41\u52a8\u5230\u5206\u6790\u4fa7"，\u4e8c\u8005\u4e0d\u7a33，\u540e\u9762\u4e00\u5207\u52a0\u5de5\u90fd\u5efa\u7acb\u5728\u6c99\u5b50\u4e0a\u3002<\/p>\n

    \u4e03\u3001\u843d\u5730\u6b65\u9aa4\u4e0e\u4ee3\u7801<\/h3>\n

    \u8eab\u4efd\u5f52\u4e00\u3002\u7528\u6237\u4ece\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u3001APP \u8fdb\u6765\u53ef\u80fd\u62ff\u5230\u4e0d\u540c openid，\u8981\u7528 union_id \u6216\u624b\u673a\u53f7\u5f52\u4e00\u4e3a\u4e3b\u8eab\u4efd，\u5426\u5219\u540c\u4e00\u4e2a\u4eba\u4f1a\u88ab\u5207\u6210\u591a\u4e2a\u753b\u50cf\u3002<\/p>\n

    # \u591a\u89e6\u70b9\u8eab\u4efd\u5408\u5e76：openid\/union_id -> master_id<\/span>
    \ndef<\/span> resolve_master<\/span>(<\/span>user_raw,<\/span> id_graph:<\/span> dict<\/span>)<\/span>:<\/span>
    \n """user_raw: {'openid':, 'union_id':, 'phone':}
    \n id_graph: \u5df2\u5b58\u5728\u7684\u6807\u8bc6 -> master_id \u6620\u5c04"""<\/span>
    \n for<\/span> key in<\/span> (<\/span>"union_id"<\/span>,<\/span> "phone"<\/span>,<\/span> "openid"<\/span>)<\/span>:<\/span>
    \n v =<\/span> user_raw.<\/span>get(<\/span>key)<\/span>
    \n if<\/span> v and<\/span> v in<\/span> id_graph:<\/span>
    \n return<\/span> id_graph[<\/span>v]<\/span>
    \n # \u65e0\u5339\u914d，\u65b0\u5efa\u4e3b\u8eab\u4efd<\/span>
    \n new_id =<\/span> f"U<\/span>{<\/span>len<\/span>(<\/span>id_graph)<\/span>+<\/span>1<\/span>}<\/span><\/span>"<\/span><\/span>
    \n for<\/span> key in<\/span> (<\/span>"union_id"<\/span>,<\/span> "phone"<\/span>,<\/span> "openid"<\/span>)<\/span>:<\/span>
    \n if<\/span> user_raw.<\/span>get(<\/span>key)<\/span>:<\/span>
    \n id_graph[<\/span>user_raw[<\/span>key]<\/span>]<\/span> =<\/span> new_id
    \n return<\/span> new_id<\/p>\n

    print<\/span>(<\/span>resolve_master(<\/span>{<\/span>"union_id"<\/span>:<\/span> "u_abc"<\/span>,<\/span> "openid"<\/span>:<\/span> "o_1"<\/span>}<\/span>,<\/span> {<\/span>"u_abc"<\/span>:<\/span> "U7"<\/span>}<\/span>)<\/span>)<\/span>
    \n# 'U7'，\u547d\u4e2d\u5df2\u6709\u4e3b\u8eab\u4efd<\/span><\/p>\n

    \u8ba2\u5355\u5f52\u56e0\u3002\u628a\u6bcf\u7b14\u6210\u4ea4\u6807\u8bb0\u6765\u6e90\u4e0e\u6e20\u9053，\u9996\u5355\u8fd8\u8981\u8bb0\u5f55\u62c9\u65b0\u8def\u5f84，\u8fd9\u662f\u6307\u5bfc\u6295\u653e\u7684\u57fa\u7840\u4e8b\u5b9e\u3002<\/p>\n

    # \u8ba2\u5355\u5f52\u56e0：\u6807\u8bb0\u6765\u6e90 + \u9996\u5355\u8bc6\u522b<\/span>
    \ndef<\/span> attribute_order<\/span>(<\/span>order,<\/span> user_first_seen:<\/span> dict<\/span>)<\/span>:<\/span>
    \n src =<\/span> order.<\/span>get(<\/span>"source"<\/span>,<\/span> "natural"<\/span>)<\/span>
    \n is_first =<\/span> order[<\/span>"user_id"<\/span>]<\/span> not<\/span> in<\/span> user_first_seen
    \n if<\/span> is_first:<\/span>
    \n user_first_seen[<\/span>order[<\/span>"user_id"<\/span>]<\/span>]<\/span> =<\/span> order[<\/span>"id"<\/span>]<\/span>
    \n return<\/span> {<\/span>
    \n "order_id"<\/span>:<\/span> order[<\/span>"id"<\/span>]<\/span>,<\/span>
    \n "source"<\/span>:<\/span> src,<\/span>
    \n "is_first_order"<\/span>:<\/span> is_first,<\/span>
    \n "attribution"<\/span>:<\/span> "acquisition"<\/span> if<\/span> is_first else<\/span> "repurchase"<\/span>,<\/span>
    \n }<\/span><\/p>\n

    print<\/span>(<\/span>attribute_order(<\/span>{<\/span>"id"<\/span>:<\/span> 101<\/span>,<\/span> "user_id"<\/span>:<\/span> 9<\/span>,<\/span> "source"<\/span>:<\/span> "campaign"<\/span>}<\/span>,<\/span>
    \n {<\/span>}<\/span>)<\/span>)<\/span>
    \n# {'order_id': 101, 'source': 'campaign', 'is_first_order': True, 'attribution': 'acquisition'}<\/span><\/p>\n

    \u6807\u7b7e\u805a\u5408\u3002\u628a\u884c\u4e3a\u660e\u7ec6\u6309\u89c4\u5219\u8f6c\u6210\u7528\u6237\u6807\u7b7e，\u662f\u590d\u7528\u73af\u8282\u7684\u6838\u5fc3\u3002\u9608\u503c\u5199\u6210\u914d\u7f6e，\u907f\u514d\u786c\u7f16\u7801\u3002<\/p>\n

    {<\/span>
    \n "tag_rules"<\/span>:<\/span> [<\/span>
    \n {<\/span>"name"<\/span>:<\/span> "\u9ad8\u6f5c\u590d\u8d2d"<\/span>,<\/span> "condition"<\/span>:<\/span> "order_count >= 2 \u4e14 last_order_days <= 30"<\/span>}<\/span>,<\/span>
    \n {<\/span>"name"<\/span>:<\/span> "\u4ef7\u683c\u654f\u611f"<\/span>,<\/span> "condition"<\/span>:<\/span> "coupon_used_rate >= 0.6"<\/span>}<\/span>,<\/span>
    \n {<\/span>"name"<\/span>:<\/span> "\u6c89\u7761\u7528\u6237"<\/span>,<\/span> "condition"<\/span>:<\/span> "last_active_days >= 60"<\/span>}<\/span>
    \n ]<\/span>,<\/span>
    \n "refresh"<\/span>:<\/span> "T+1 \u79bb\u7ebf\u8ba1\u7b97，\u5173\u952e\u6807\u7b7e\u53ef\u8fd1\u5b9e\u65f6"<\/span>
    \n}<\/span><\/p>\n

    \u8fd9\u6bb5\u914d\u7f6e\u8ba9\u8fd0\u8425\u6539\u6807\u7b7e\u903b\u8f91\u4e0d\u5fc5\u52a8\u4ee3\u7801\u3002\u6807\u7b7e\u81a8\u80c0\u662f\u5e38\u89c1\u7684\u5751，\u5efa\u8bae\u7ed9\u6bcf\u4e2a\u6807\u7b7e\u8bbe owner \u548c\u5931\u6548\u7b56\u7565，\u6ca1\u4eba\u7ef4\u62a4\u7684\u6807\u7b7e\u5b9a\u671f\u4e0b\u7ebf\u3002<\/p>\n

    \u753b\u50cf\u805a\u5408\u3002\u6309\u7528\u6237\u6c47\u603b\u884c\u4e3a，\u8f93\u51fa\u53ef\u53c2\u4e0e\u63a8\u8350\u4e0e\u89e6\u8fbe\u7684\u7279\u5f81\u5411\u91cf\u3002<\/p>\n

    # \u7528\u6237\u753b\u50cf\u805a\u5408（\u6309 events \u6c47\u603b）<\/span>
    \ndef<\/span> build_profile<\/span>(<\/span>events,<\/span> user_id)<\/span>:<\/span>
    \n view =<\/span> cart =<\/span> order =<\/span> 0<\/span>
    \n cats =<\/span> {<\/span>}<\/span>
    \n for<\/span> e in<\/span> events:<\/span>
    \n if<\/span> e[<\/span>"user_id"<\/span>]<\/span> !=<\/span> user_id:<\/span>
    \n continue<\/span>
    \n if<\/span> e[<\/span>"event_type"<\/span>]<\/span> ==<\/span> "view"<\/span>:<\/span> view +=<\/span> 1<\/span>
    \n if<\/span> e[<\/span>"event_type"<\/span>]<\/span> ==<\/span> "cart"<\/span>:<\/span> cart +=<\/span> 1<\/span>
    \n if<\/span> e[<\/span>"event_type"<\/span>]<\/span> ==<\/span> "order"<\/span>:<\/span>
    \n order +=<\/span> 1<\/span>
    \n cats[<\/span>e[<\/span>"product_id"<\/span>]<\/span>]<\/span> =<\/span> cats.<\/span>get(<\/span>e[<\/span>"product_id"<\/span>]<\/span>,<\/span> 0<\/span>)<\/span> +<\/span> 1<\/span>
    \n return<\/span> {<\/span>"view"<\/span>:<\/span> view,<\/span> "cart"<\/span>:<\/span> cart,<\/span> "order"<\/span>:<\/span> order,<\/span>
    \n "top_category"<\/span>:<\/span> max<\/span>(<\/span>cats,<\/span> key=<\/span>cats.<\/span>get)<\/span> if<\/span> cats else<\/span> None<\/span>}<\/span><\/p>\n

    print<\/span>(<\/span>build_profile(<\/span>[<\/span>{<\/span>"user_id"<\/span>:<\/span> 9<\/span>,<\/span> "event_type"<\/span>:<\/span> "order"<\/span>,<\/span> "product_id"<\/span>:<\/span> 5<\/span>}<\/span>]<\/span>,<\/span> 9<\/span>)<\/span>)<\/span>
    \n# {'view': 0, 'cart': 0, 'order': 1, 'top_category': 5}<\/span><\/p>\n

    \u589e\u91cf\u540c\u6b65\u3002\u4ea4\u6613\u5e93\u548c\u5206\u6790\u5e93\u804c\u8d23\u4e0d\u540c，\u7528 CDC \u76d1\u542c binlog \u628a\u53d8\u66f4\u8fd1\u5b9e\u65f6\u540c\u6b65\u5230\u6570\u4ed3，\u907f\u514d\u51cc\u6668\u6279\u91cf\u62bd\u6570\u9020\u6210\u7684\u53e3\u5f84\u6ede\u540e\u3002<\/p>\n

    # \u57fa\u4e8e binlog \u7684\u589e\u91cf\u540c\u6b65（\u4f2a\u4ee3\u7801\u9aa8\u67b6）<\/span>
    \ndef<\/span> on_binlog_event<\/span>(<\/span>row)<\/span>:<\/span>
    \n if<\/span> row[<\/span>"table"<\/span>]<\/span> ==<\/span> "orders"<\/span> and<\/span> row[<\/span>"op"<\/span>]<\/span> ==<\/span> "insert"<\/span>:<\/span>
    \n warehouse.<\/span>upsert(<\/span>"dwd_orders"<\/span>,<\/span> row[<\/span>"after"<\/span>]<\/span>)<\/span>
    \n if<\/span> row[<\/span>"table"<\/span>]<\/span> ==<\/span> "events"<\/span> and<\/span> row[<\/span>"op"<\/span>]<\/span> ==<\/span> "insert"<\/span>:<\/span>
    \n warehouse.<\/span>append(<\/span>"dwd_events"<\/span>,<\/span> row[<\/span>"after"<\/span>]<\/span>)<\/span><\/p>\n

    # \u5b9e\u9645\u53ef\u7528 Debezium \/ Canal \u8ba2\u9605，\u843d Kafka \u540e\u6d88\u8d39\u5199\u5165<\/span><\/p>\n

    \u540c\u6b65\u94fe\u8def\u7684\u7a33\u5b9a\u6027\u6bd4\u540c\u6b65\u9891\u7387\u66f4\u5173\u952e：\u6d88\u8d39\u7aef\u8981\u505a\u5e42\u7b49，binlog \u4f4d\u70b9\u8981\u53ef\u56de\u6eaf，\u5426\u5219\u4e00\u6b21\u5b95\u673a\u53ef\u80fd\u9020\u6210\u6570\u636e\u7f3a\u53e3\u4e14\u96be\u4ee5\u53d1\u73b0\u3002<\/p>\n

    \u516b\u3001\u8fb9\u754c\u4e0e\u98ce\u9669<\/h3>\n

    \u6cfc\u4e00\u70b9\u51b7\u6c34，\u5de5\u7a0b\u4e0a\u8981\u60f3\u6e05\u695a\u51e0\u4ef6\u4e8b\u3002<\/p>\n

    \u9690\u79c1\u5408\u89c4\u3002\u8eab\u4efd\u5408\u5e76\u3001\u884c\u4e3a\u91c7\u96c6\u90fd\u6d89\u53ca\u4e2a\u4eba\u4fe1\u606f，\u660e\u793a\u540c\u610f\u3001\u9650\u5b9a\u5fc5\u8981\u8303\u56f4\u3001\u8131\u654f\u5b58\u50a8\u662f\u5e95\u7ebf\u3002\u624b\u673a\u53f7\u7b49\u76f4\u63a5\u6807\u8bc6\u7b26\u4e0d\u5e94\u5e38\u9a7b\u884c\u4e3a\u660e\u7ec6\u8868，\u5efa\u8bae token \u5316\u540e\u5173\u8054\u3002<\/p>\n

    \u53e3\u5f84\u6cbb\u7406\u3002\u540c\u4e00\u6307\u6807（\u5982"\u6d3b\u8dc3\u7528\u6237"\u201c\u590d\u8d2d\u7387\u201d）\u5728\u4e0d\u540c\u56e2\u961f\u5bb9\u6613\u7b97\u51fa\u4e0d\u540c\u6570，\u8981\u505a\u6307\u6807\u5b57\u5178\u7edf\u4e00\u7ba1\u7406，\u5426\u5219\u6570\u636e\u8d8a\u6c89\u6dc0\u8d8a\u4e71\u3002<\/p>\n

    \u8fc7\u5ea6\u91c7\u96c6\u3002events \u8868\u65e0\u8111\u5806\u5b57\u6bb5，\u5b58\u50a8\u548c\u6cbb\u7406\u6210\u672c\u4f1a\u5931\u63a7，\u4e14\u589e\u52a0\u5408\u89c4\u9762\u3002\u53ea\u91c7\u80fd\u843d\u5230\u5177\u4f53\u4e1a\u52a1\u52a8\u4f5c\u7684\u884c\u4e3a，\u6bd4\u5168\u91cf\u5f55\u5236\u66f4\u5212\u7b97\u3002<\/p>\n

    \u6253\u901a\u6210\u672c\u3002\u8de8\u6e20\u9053\u3001\u8de8\u7cfb\u7edf\u7684 ID-Mapping \u5728\u6807\u8bc6\u7f3a\u5931\u65f6\u65e0\u89e3，\u522b\u6307\u671b\u6280\u672f\u8865\u9f50\u4e1a\u52a1\u6ca1\u62ff\u5230\u7684\u6570\u636e\u3002\u5148\u628a\u81ea\u6709\u573a\u5b50\u5185\u7684\u95ed\u73af\u8dd1\u987a，\u518d\u8003\u8651\u5916\u5ef6\u6253\u901a\u3002<\/p>\n

    \u5b9e\u65f6\u4e0e\u79bb\u7ebf\u5206\u5de5\u3002\u4e0d\u662f\u6240\u6709\u52a0\u5de5\u90fd\u8981\u5b9e\u65f6，T+1 \u80fd\u89e3\u51b3\u7684\u5206\u6790\u786c\u505a\u5b9e\u65f6，\u6210\u672c\u548c\u590d\u6742\u5ea6\u90fd\u4e0d\u5212\u7b97，\u6309\u51b3\u7b56\u65f6\u5ef6\u8981\u6c42\u5206\u5c42\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u79c1\u57df\u548c\u516c\u57df\u5728\u6280\u672f\u4e0a\u771f\u6b63\u7684\u5206\u6c34\u5cad，\u4e0d\u5728\u6d41\u91cf\u8d35\u4e0d\u8d35，\u800c\u5728\u6570\u636e\u5f52\u8c01\u3002\u516c\u57df\u91cc\u7684\u7528\u6237\u884c\u4e3a\u7559\u5728\u5e73\u53f0\u4fa7，\u5546\u5bb6\u53ea\u80fd\u770b\u5230\u6c47\u603b\u62a5\u8868；\u79c1\u57df\u5546\u57ce\u628a\u6d41\u91cf\u63a5\u8fdb\u81ea\u5df1\u7684\u573a\u5b50，\u6362\u53d6\u7684\u662f\u8ba2\u5355\u3001\u7528\u6237\u3001\u5546\u54c1\u4e09\u7c7b\u6838\u5fc3\u6570\u636e\u7684\u81ea\u4e3b\u6c89\u6dc0\u4e0e\u518d\u52a0\u5de5\u80fd\u529b\u3002\u672c\u6587\u62c6\u5f00\u770b\u8fd9\u5957\u6570\u636e\u95ed\u73af\u600e\u4e48\u5728\u7cfb\u7edf\u5c42\u9762\u642d\u8d77\u6765\u3002\u76ee\u5f55
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