{"id":100664,"date":"2026-09-05T02:56:54","date_gmt":"2026-09-04T18:56:54","guid":{"rendered":"https:\/\/www.wsisp.com\/helps\/100664.html"},"modified":"2026-09-05T02:56:54","modified_gmt":"2026-09-04T18:56:54","slug":"hreflang-%e5%a4%9a%e8%af%ad%e8%a8%80%e7%ab%99-seo-%e5%ae%9e%e6%88%98%e6%95%99%e7%a8%8b%ef%bc%9a%e6%a0%87%e8%ae%b0%e8%a7%84%e8%8c%83%e3%80%81%e6%89%b9%e9%87%8f%e9%83%a8%e7%bd%b2%e4%b8%8e%e9%94%99","status":"publish","type":"post","link":"https:\/\/www.wsisp.com\/helps\/100664.html","title":{"rendered":"Hreflang \u591a\u8bed\u8a00\u7ad9 SEO \u5b9e\u6218\u6559\u7a0b\uff1a\u6807\u8bb0\u89c4\u8303\u3001\u6279\u91cf\u90e8\u7f72\u4e0e\u9519\u8bef\u6392\u67e5"},"content":{"rendered":"

Hreflang \u591a\u8bed\u8a00\u7ad9 SEO \u5b9e\u6218\u6559\u7a0b：\u6807\u8bb0\u89c4\u8303\u3001\u6279\u91cf\u90e8\u7f72\u4e0e\u9519\u8bef\u6392\u67e5<\/h2>\n

\u4e00\u3001Hreflang \u5230\u5e95\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898<\/h3>\n

\u540c\u4e00\u4e2a\u5185\u5bb9\u6709\u591a\u4e2a\u8bed\u8a00\/\u5730\u533a\u7248\u672c\u65f6，Google \u9700\u8981\u77e5\u9053\u54ea\u4e2a\u7248\u672c\u7ed9\u54ea\u4e2a\u7528\u6237\u770b\u3002Hreflang \u5c31\u662f\u8fd9\u5957\u300c\u8bed\u8a00\u8def\u7531\u534f\u8bae\u300d：\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u9875\u9762\u4e4b\u95f4\u7684\u5bf9\u5e94\u5173\u7cfb，\u907f\u514d\u91cd\u590d\u5185\u5bb9\u8bef\u5224\u3001\u4fdd\u8bc1\u7528\u6237\u641c\u5230\u6b63\u786e\u8bed\u8a00\u7248\u672c\u3002<\/p>\n\n\u573a\u666f\u9700\u8981 hreflang \u5417\u539f\u56e0<\/tr>\n\n\n\n\n
\u540c\u5185\u5bb9\u6709\u4e2d\u82f1\u4e24\u4e2a\u7248\u672c<\/td>\n\u9700\u8981<\/td>\n\u907f\u514d\u91cd\u590d\u5185\u5bb9，\u5206\u6d41\u6b63\u786e<\/td>\n<\/tr>\n
\u540c\u8bed\u8a00\u4e0d\u540c\u56fd\u5bb6（en-US \/ en-GB）<\/td>\n\u9700\u8981<\/td>\n\u5730\u533a\u610f\u56fe\u4e0d\u540c<\/td>\n<\/tr>\n
\u53ea\u6709\u5355\u4e00\u8bed\u8a00\u7ad9<\/td>\n\u4e0d\u9700\u8981<\/td>\n\u6ca1\u6709\u5bf9\u5e94\u5173\u7cfb\u8981\u58f0\u660e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u6700\u5e38\u89c1\u7684\u8bef\u89e3：hreflang \u662f\u300c\u4f18\u5316\u300d\u800c\u975e\u300c\u5fc5\u987b\u300d，\u4f46\u591a\u8bed\u8a00\u7ad9\u4e0d\u914d hreflang，\u8f7b\u5219\u6536\u5f55\u6df7\u4e71，\u91cd\u5219\u6574\u4e2a\u8bed\u8a00\u7248\u672c\u88ab\u5f53\u91cd\u590d\u5185\u5bb9\u5904\u7406\u3002<\/p>\n

\u4e8c\u3001\u4e09\u79cd\u90e8\u7f72\u65b9\u5f0f\u5bf9\u6bd4<\/h3>\n\n\u65b9\u5f0f\u9002\u7528\u7ad9\u70b9\u4f18\u70b9\u7f3a\u70b9<\/tr>\n\n\n\n\n
HTML <link> \u6807\u7b7e<\/td>\n\u4e2d\u5c0f\u7ad9\u3001\u9875\u9762\u6570\u5c11<\/td>\n\u76f4\u89c2\u6613\u7ef4\u62a4<\/td>\n\u6bcf\u9875\u90fd\u8981\u5199\u5168\u5957\u5bf9\u5e94<\/td>\n<\/tr>\n
HTTP Header<\/td>\n\u975e HTML \u8d44\u6e90（PDF）<\/td>\n\u9002\u7528\u4e8e\u6587\u4ef6<\/td>\n\u670d\u52a1\u5668\u914d\u7f6e\u590d\u6742<\/td>\n<\/tr>\n
XML Sitemap \u6269\u5c55<\/td>\n\u5927\u578b\u7ad9<\/td>\n\u96c6\u4e2d\u7ba1\u7406\u3001\u6613\u6279\u91cf\u751f\u6210<\/td>\n\u9700\u5355\u72ec\u7ef4\u62a4 sitemap<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u63a8\u8350\u4f18\u5148\u7ea7：\u9875\u9762\u6570\u5c11\u7528 HTML link；\u9875\u9762\u6570\u591a（\u4e0a\u767e\u9875\u8d77）\u7528 sitemap \u6269\u5c55，\u65b9\u4fbf\u811a\u672c\u6279\u91cf\u751f\u6210\u3002<\/p>\n

\u4e09\u3001\u6807\u8bb0\u89c4\u8303：\u53cc\u5411\u56de\u94fe\u662f\u94c1\u5f8b<\/h3>\n

\u4ee5 \/en\/ \u82f1\u6587\u7248\u4e0e \/de\/ \u5fb7\u6587\u7248\u4e3a\u4f8b，\u6bcf\u4e2a\u8bed\u8a00\u9875\u9762\u90fd\u8981\u58f0\u660e\u5168\u5957\u5bf9\u5e94\u5173\u7cfb：<\/p>\n

<!– \u82f1\u6587\u7248\u9875\u9762 \/en\/about \u7684 head \u91cc –><\/span>
\n<<\/span>link<\/span> rel<\/span>=<\/span>"<\/span>alternate"<\/span><\/span> hreflang<\/span>=<\/span>"<\/span>en"<\/span><\/span> href<\/span>=<\/span>"<\/span>https:\/\/example.com\/en\/about"<\/span><\/span> \/><\/span><\/span>
\n<<\/span>link<\/span> rel<\/span>=<\/span>"<\/span>alternate"<\/span><\/span> hreflang<\/span>=<\/span>"<\/span>de"<\/span><\/span> href<\/span>=<\/span>"<\/span>https:\/\/example.com\/de\/about"<\/span><\/span> \/><\/span><\/span>
\n<<\/span>link<\/span> rel<\/span>=<\/span>"<\/span>alternate"<\/span><\/span> hreflang<\/span>=<\/span>"<\/span>x-default"<\/span><\/span> href<\/span>=<\/span>"<\/span>https:\/\/example.com\/en\/about"<\/span><\/span> \/><\/span><\/span><\/p>\n

<!– \u5fb7\u6587\u7248\u9875\u9762 \/de\/about \u7684 head \u91cc –><\/span>
\n<<\/span>link<\/span> rel<\/span>=<\/span>"<\/span>alternate"<\/span><\/span> hreflang<\/span>=<\/span>"<\/span>de"<\/span><\/span> href<\/span>=<\/span>"<\/span>https:\/\/example.com\/de\/about"<\/span><\/span> \/><\/span><\/span>
\n<<\/span>link<\/span> rel<\/span>=<\/span>"<\/span>alternate"<\/span><\/span> hreflang<\/span>=<\/span>"<\/span>en"<\/span><\/span> href<\/span>=<\/span>"<\/span>https:\/\/example.com\/en\/about"<\/span><\/span> \/><\/span><\/span>
\n<<\/span>link<\/span> rel<\/span>=<\/span>"<\/span>alternate"<\/span><\/span> hreflang<\/span>=<\/span>"<\/span>x-default"<\/span><\/span> href<\/span>=<\/span>"<\/span>https:\/\/example.com\/en\/about"<\/span><\/span> \/><\/span><\/span><\/p>\n

\u4e09\u6761\u94c1\u5f8b：<\/p>\n

  • \u5fc5\u987b\u53cc\u5411\u56de\u94fe：A \u58f0\u660e\u4e86 B，B \u7684\u9875\u9762\u91cc\u4e5f\u5fc5\u987b\u58f0\u660e A，\u7f3a\u4e00\u6761\u6574\u7ec4\u5931\u6548\u3002<\/li>\n
  • URL \u7528\u7edd\u5bf9\u5730\u5740，\u522b\u7528\u76f8\u5bf9\u8def\u5f84\u3002<\/li>\n
  • x-default \u6307\u5411\u9ed8\u8ba4\u8bed\u8a00\u7248\u672c（\u901a\u5e38\u82f1\u8bed），\u7ed9\u65e0\u6cd5\u8bc6\u522b\u8bed\u8a00\u6216\u5730\u533a\u504f\u597d\u7684\u7528\u6237\u515c\u5e95\u3002<\/li>\n

    \u56db\u3001\u9644\u8d60\u811a\u672c：\u4ece URL \u6620\u5c04\u8868\u6279\u91cf\u751f\u6210 hreflang sitemap<\/h3>\n

    \u51c6\u5907\u4e00\u4efd CSV（\u5217：path, en, de, fr），\u7b2c\u4e00\u884c\u4e3a\u8868\u5934：<\/p>\n

    path,\/about,\/about,\/about<\/p>\n

    \u811a\u672c\u751f\u6210\u5e26 hreflang \u6269\u5c55\u7684 sitemap：<\/p>\n

    import<\/span> csv
    \nfrom<\/span> xml.<\/span>etree.<\/span>ElementTree import<\/span> Element,<\/span> SubElement,<\/span> tostring
    \nfrom<\/span> xml.<\/span>dom import<\/span> minidom<\/p>\n

    DOMAIN =<\/span> "https:\/\/example.com"<\/span>
    \nLANGS =<\/span> [<\/span>"en"<\/span>,<\/span> "de"<\/span>,<\/span> "fr"<\/span>]<\/span><\/p>\n

    urlset =<\/span> Element(<\/span>"urlset"<\/span>,<\/span> xmlns=<\/span>"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9"<\/span>,<\/span>
    \n **<\/span>{<\/span>"xmlns:xhtml"<\/span>:<\/span> "http:\/\/www.w3.org\/1999\/xhtml"<\/span>}<\/span>)<\/span><\/p>\n

    with<\/span> open<\/span>(<\/span>"url_map.csv"<\/span>,<\/span> "r"<\/span>,<\/span> encoding=<\/span>"utf-8-sig"<\/span>)<\/span> as<\/span> f:<\/span>
    \n for<\/span> row in<\/span> csv.<\/span>DictReader(<\/span>f)<\/span>:<\/span>
    \n for<\/span> lang in<\/span> LANGS:<\/span>
    \n url =<\/span> SubElement(<\/span>urlset,<\/span> "url"<\/span>)<\/span>
    \n loc =<\/span> SubElement(<\/span>url,<\/span> "loc"<\/span>)<\/span>
    \n loc.<\/span>text =<\/span> DOMAIN +<\/span> row[<\/span>lang]<\/span>
    \n for<\/span> other in<\/span> LANGS:<\/span>
    \n link =<\/span> SubElement(<\/span>url,<\/span> "xhtml:link"<\/span>,<\/span>
    \n {<\/span>"rel"<\/span>:<\/span> "alternate"<\/span>,<\/span> "hreflang"<\/span>:<\/span> other,<\/span>
    \n "href"<\/span>:<\/span> DOMAIN +<\/span> row[<\/span>other]<\/span>}<\/span>)<\/span><\/p>\n

    xml_str =<\/span> minidom.<\/span>parseString(<\/span>tostring(<\/span>urlset,<\/span> encoding=<\/span>"utf-8"<\/span>)<\/span>)<\/span>.<\/span>toprettyxml(<\/span>indent=<\/span>" "<\/span>)<\/span>
    \nwith<\/span> open<\/span>(<\/span>"hreflang_sitemap.xml"<\/span>,<\/span> "w"<\/span>,<\/span> encoding=<\/span>"utf-8"<\/span>)<\/span> as<\/span> f:<\/span>
    \n f.<\/span>write(<\/span>xml_str)<\/span>
    \nprint<\/span>(<\/span>"\u5df2\u751f\u6210 hreflang_sitemap.xml"<\/span>)<\/span><\/p>\n

    \u628a\u751f\u6210\u7684\u6587\u4ef6\u4e0a\u4f20\u5230\u7ad9\u70b9\u6839\u76ee\u5f55，\u5728 GSC \u63d0\u4ea4\u8be5 sitemap\u3002\u6ce8\u610f CSV \u7684 URL \u8def\u5f84\u5fc5\u987b\u4e00\u4e00\u5bf9\u5e94，\u9519\u4e00\u884c\u6574\u7ec4\u8bed\u8a00\u5bf9\u5e94\u90fd\u4f1a\u9519\u4f4d\u3002<\/p>\n

    \u4e94\u3001\u4e94\u7c7b\u9ad8\u9891\u9519\u8bef<\/h3>\n\n\u9519\u8bef\u8868\u73b0\u4fee\u590d<\/tr>\n\n\n\n\n\n\n
    \u5355\u5411\u58f0\u660e<\/td>\n\u4e00\u4e2a\u8bed\u8a00\u9875\u9762\u7f3a\u56de\u94fe<\/td>\n\u6240\u6709\u7248\u672c\u4e92\u76f8\u58f0\u660e\u5b8c\u6574<\/td>\n<\/tr>\n
    \u8bed\u8a00\u4ee3\u7801\u683c\u5f0f\u9519\u8bef<\/td>\nde-de \/ en-uk \u7b49\u65e0\u6548\u5199\u6cd5<\/td>\n\u7528 ISO 639-1 + ISO 3166-1 \u89c4\u8303<\/td>\n<\/tr>\n
    \u6307\u5411\u4e0d\u53ef\u8bbf\u95ee URL<\/td>\n\u58f0\u660e\u4e86 404 \u6216\u4e0d\u5b58\u5728\u7684\u9875\u9762<\/td>\n\u5168\u90e8\u6307\u5411\u5b9e\u9645\u5b58\u5728\u7684\u7248\u672c<\/td>\n<\/tr>\n
    \u9875\u9762\u5185\u5bb9\u8bed\u8a00\u4e0d\u5339\u914d<\/td>\nde \u58f0\u660e\u4f46\u5185\u5bb9\u662f\u82f1\u6587<\/td>\n\u9875\u9762\u5185\u5bb9\u4e0e hreflang \u8bed\u8a00\u4e00\u81f4<\/td>\n<\/tr>\n
    \u7f3a\u5c11 x-default<\/td>\n\u65e0\u6cd5\u515c\u5e95\u9ed8\u8ba4\u7248\u672c<\/td>\n\u8865\u4e0a\u9ed8\u8ba4\u8bed\u8a00\u58f0\u660e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u5728 GSC \u7684\u300c\u56fd\u9645\u5b9a\u4f4d\u300d\u62a5\u544a\u91cc\u80fd\u770b\u5230\u5927\u90e8\u5206\u9519\u8bef，\u6309\u62a5\u544a\u9010\u7ec4\u4fee\u3002<\/p>\n

    \u516d\u3001\u914d\u5408 GSC\u300c\u56fd\u9645\u5b9a\u4f4d\u300d\u62a5\u544a\u6392\u67e5<\/h3>\n
  • \u6253\u5f00 GSC \u2192 \u6548\u679c\/\u56fd\u9645\u5b9a\u4f4d（\u65e7\u7248\u4e3a\u300c\u56fd\u9645\u5b9a\u4f4d\u300d\u62a5\u544a，\u65b0\u7248\u5728\u300c\u6548\u679c\u300d\u5185\u6309\u56fd\u5bb6\/\u8bed\u8a00\u67e5\u770b）\u3002<\/li>\n
  • \u68c0\u67e5\u5404\u8bed\u8a00\u7248\u672c\u7684\u5c55\u793a\u4e0e\u70b9\u51fb：\u5982\u679c\u5fb7\u6587\u5185\u5bb9\u4e3b\u8981\u5c55\u793a\u7ed9\u82f1\u6587\u7528\u6237，hreflang \u5927\u6982\u7387\u914d\u9519\u4e86\u3002<\/li>\n
  • \u7528\u300c\u7f51\u5740\u68c0\u67e5\u300d\u5de5\u5177\u9010\u9875\u9a8c\u8bc1：\u8f93\u5165 \/de\/about，\u770b Google \u8bc6\u522b\u5230\u7684 hreflang \u6807\u6ce8\u662f\u5426\u5b8c\u6574\u3002<\/li>\n

    \u4fee\u6b63\u540e\u4e0d\u4f1a\u7acb\u5373\u751f\u6548，Google \u91cd\u65b0\u6293\u53d6\u5e76\u9a8c\u8bc1\u9700\u8981\u51e0\u5929\u5230\u51e0\u5468，\u8010\u5fc3\u7b49\u5f85\u540e\u518d\u590d\u67e5\u3002<\/p>\n

    \u4e03\u3001FAQ<\/h3>\n

    Q1：hreflang \u548c canonical \u51b2\u7a81\u5417？ \u4e0d\u51b2\u7a81，\u804c\u8d23\u4e0d\u540c\u3002canonical \u7ba1\u300c\u54ea\u4e2a\u662f\u4e3b\u7248\u672c\u300d，hreflang \u7ba1\u300c\u591a\u8bed\u8a00\u5bf9\u5e94\u5173\u7cfb\u300d\u3002canonical \u6307\u5411\u540c\u8bed\u8a00\u7248\u672c\u7684\u81ea\u8eab URL，hreflang \u58f0\u660e\u6240\u6709\u8bed\u8a00\u7248\u672c，\u4e24\u8005\u5e76\u884c\u4e0d\u6096\u3002<\/p>\n

    Q2：\u7ffb\u8bd1\u8d28\u91cf\u5dee\u4f1a\u88ab Google \u5904\u7f5a\u5417？ \u4e0d\u4f1a\u76f4\u63a5\u5904\u7f5a，\u4f46\u4f4e\u8d28\u91cf\u81ea\u52a8\u7ffb\u8bd1\u4f1a\u88ab\u5224\u5b9a\u4f4e\u8d28\u5185\u5bb9，\u5f71\u54cd\u8be5\u8bed\u8a00\u7248\u672c\u7684\u6392\u540d\u3002\u5982\u679c\u8d44\u6e90\u4e0d\u591f，\u5148\u505a\u9ad8\u8d28\u91cf\u7684\u6838\u5fc3\u9875\u9762，\u522b\u5168\u7ad9\u673a\u7ffb\u3002<\/p>\n

    Q3：\u8981\u4e0d\u8981\u7ed9\u6240\u6709\u9875\u9762\u90fd\u52a0 hreflang？ \u53ea\u8981\u9875\u9762\u6709\u5bf9\u5e94\u7684\u7ffb\u8bd1\u7248\u672c\u5c31\u8be5\u52a0\u3002\u6ca1\u7ffb\u8bd1\u7684\u9875\u9762\u4fdd\u6301\u5355\u8bed\u8a00\u5373\u53ef，\u4e0d\u9700\u8981\u5f3a\u5236\u914d hreflang\u3002<\/p>\n

    Q4：\u6362 URL \u7ed3\u6784\u540e hreflang \u8981\u8ddf\u7740\u6539\u5417？ \u8981\u3002URL \u4e00\u53d8，sitemap \u548c\u9875\u9762\u91cc\u7684 hreflang \u5fc5\u987b\u540c\u6b65\u66f4\u65b0，\u5426\u5219\u65e7\u94fe\u63a5\u5168\u90e8\u5931\u6548\u3002\u5efa\u8bae\u628a hreflang \u751f\u6210\u811a\u672c\u7eb3\u5165\u53d1\u5e03\u6d41\u7a0b，\u81ea\u52a8\u7ef4\u62a4\u3002<\/p>\n

    \u516b\u3001\u884c\u52a8\u6e05\u5355<\/h3>\n
  • \u76d8\u70b9\u5168\u7ad9\u8bed\u8a00\u7248\u672c，\u68b3\u7406 URL \u5bf9\u5e94\u5173\u7cfb\u8868\u3002<\/li>\n
  • \u9875\u9762\u6570\u5c11\u7528 HTML link \u90e8\u7f72，\u9875\u9762\u6570\u591a\u7528\u811a\u672c\u751f\u6210 hreflang sitemap\u3002<\/li>\n
  • \u81ea\u67e5\u53cc\u5411\u56de\u94fe\u3001\u8bed\u8a00\u4ee3\u7801\u3001x-default \u662f\u5426\u5b8c\u6574\u3002<\/li>\n
  • \u4e0a\u4f20 sitemap \u5230 GSC，\u7b49\u5f85 Google \u6293\u53d6\u9a8c\u8bc1\u3002<\/li>\n
  • \u7528\u300c\u56fd\u9645\u5b9a\u4f4d\u300d\u62a5\u544a\u548c\u7f51\u5740\u68c0\u67e5\u9010\u9875\u590d\u67e5，\u4fee\u5b8c\u6240\u6709\u62a5\u9519\u3002<\/li>\n
  • \u628a hreflang \u7eb3\u5165\u53d1\u5e03\u6d41\u7a0b，\u65b0\u9875\u9762\u4e0a\u7ebf\u81ea\u52a8\u5e26\u4e0a\u5bf9\u5e94\u58f0\u660e\u3002<\/li>\n
    \n

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